Performance Marketing Manager

3 days ago

Noida, Uttar Pradesh, India The Formularx Full time ₹ 1,20,000 - ₹ 3,00,000 per year

THE FORMULARX | Skincare (@theformularx
)

The Formularx is an Indian dermocosmetics brand founded by scientists in 2021, specializing in skincare for sensitive and compromised skin, and is known for its barrier-fortifying ceramide moisturizers. Founded by Dr. Rahul Chaudhary and Dr. Satobhisha Mukherjee, the brand focuses on combining cosmetic elegance with pharmaceutical precision, offering clinically backed formulations that are developed by scientists and trusted by dermatologists. The Formularx emphasizes transparency, sustainability, and affordability, aiming to provide effective skincare solutions backed by strong scientific research.

Job Description- Performance Marketing Manager

Key Responsibilities:

  • Plan, execute, and optimise performance marketing campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping).
  • Continuously experiment with ad creatives, audience segments, placements, and bidding strategies to drive efficiency.
  • Analyse campaign performance, prepare reports, and make data-driven decisions to maximise ROI and ROAS.
  • Collaborate with the creative and website teams to ensure cohesive communication and landing page optimisation.
  • Manage full-funnel paid campaigns – covering awareness, re-targeting, and conversion.
  • Stay updated with the latest platform changes, algorithm updates, and industry trends.

***Note: Knowledge of performance marketing optimisation on Amazon and other e-commerce platforms would be a plus

Requirements:

  • 3–5 years of hands-on experience managing large-scale Meta & Google ad accounts.
  • Proven ability to deliver a consistent ROAS of 3+.
  • Strong knowledge of e-commerce and D2C performance metrics (CAC, LTV, CTR, AOV, etc.).
  • Expertise in re-targeting strategies, custom audiences, and lookalike modeling.
  • Excellent analytical skills with proficiency in Google Analytics, GA4, and Meta Ads Manager.
  • Prior experience running successful campaigns in the beauty industry is a strong plus.

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