Performance Marketing Manager

4 days ago

Noida, Uttar Pradesh, India Propacity Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title -
Performance Marketing Manager

Location -
Noida

We are looking for a highly skilled and experienced
Performance Marketing Manager
to join our team at
Propacity
. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.

You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities

●     Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.

●     Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.

●     Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.

●     Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.

●     Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn

●     Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.

●     Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.

●     Lead client calls for optimization and reporting purposes.

Skills and Qualities:

●     Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.

●     Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.

●     Experience of working in the Real Estate Industry.

●     Strong understanding of performance marketing concepts, channels, and best practices.

●     Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.

●     Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.

●     Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.

What We Offer:

●     Learn from industry experts and scale your career in
real estate performance marketing
.

●     Be part of an innovative, data-driven, and supportive team.

●     Access the latest marketing automation and analytics platforms

About Propacity:

Propacity is one of India's fastest growing proptech companies. Founded in 2021, Propacity's solutions have empowered over 100+ top real estate developers across the country - increased their sales velocity, simplified their operations, managed their compliance, found unique market insights, replaced complex products and excel based workflows through its robust tech product.

We're a team of ex-real estate and technology operators, who've worked in high-impact growth companies and are on the journey to building one. Backed by top investors like Good Capital, Inuka Capital, 30+ leading unicorn/soonicorn founders and domain experts.

Wanna know more about us ?

Visit our website -

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