Performance Marketing Manager
3 days ago
- Plan, execute and optimize performance marketing campaigns across Google, Meta, Amazon & Flipkart.
- Monitor campaign performance daily, ensuring ROI and KPIs are met.
- Manage budgets, forecast performance, and ensure efficient spending.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Track, analyze, and report performance metrics with actionable insights.
- Collaborate with creative teams to develop ad copies, visuals, and landing pages.
- Work closely with the sales, category and product teams to align marketing objectives.
- Continuously explore new opportunities, ad formats, and strategies to scale performance.
- Manage marketplace advertising (Amazon & Flipkart) including Sponsored Products, Sponsored Brands & Display Ads.
- A/B testing of creatives, audiences, landing pages, and bidding strategies.
- Implement remarketing & retargeting strategies across all platforms.
Job Type: Full-time
Pay: ₹30, ₹50,000.00 per month
Benefits:
- Paid time off
- Provident Fund
Work Location: In person
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