Performance Marketing Manager

4 hours ago

Noida, Uttar Pradesh, India EduMont Classes Full time ₹ 6,00,000 - ₹ 11,00,000 per year

Role Overview

The Performance Marketing Manager will drive EduMont's customer acquisition, engagement, and retention across digital channels. This role requires strong analytical ability, hands-on campaign execution, and the ability to optimize paid marketing efforts for courses like US CPA ,US CMA, EA and others. You will help build a scalable and predictable growth engine for EduMont.

Key Responsibilities

  1. Performance Strategy & Execution


• Develop and execute performance marketing strategies across Google Ads, Meta, LinkedIn, Display, and YouTube.


• Build structured TOFU–MOFU–BOFU funnels to improve visibility into CPL, CAC, and conversion quality.


• Maintain platform-wise campaign structure ensuring uniformity in targeting, audience segmentation, and product workflows.

  1. Campaign Optimization & Analytics


• Conduct weekly analysis to extract business, user, and campaign insights.


• Optimize campaigns using data-driven decisions to improve CPL, CAC, and ROAS.


• Maintain a paid marketing optimisation calendar and ensure actionable improvements are implemented.

  1. Budget Ownership


• Manage platform budgets and track CAC, ROAS, and product-wise performance.


• Ensure efficient budget allocation based on performance metrics and business priorities.

  1. Cross-Functional Collaboration


• Collaborate with Creative, Product, Counsellor, and Analytics teams to execute data-backed campaigns.


• Maintain and execute the annual marketing calendar in collaboration with Brand & Content teams.

  1. Partnerships & Growth Initiatives


• Identify and manage digital partnerships in line with EduMont's goals.


• Track partner performance, optimize regularly, and ensure ROI-positive outcomes.

  1. Reporting & Insights


• Track and report campaign performance using Google Analytics, Ads Managers, and dashboards.


• Present performance updates and insights to senior management regularly.

Qualifications & Skills


• Bachelor's degree in Marketing, Business, or related field.


• 4-5 years of experience in performance marketing.


• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and Display advertising.


• Proficiency in Google Analytics, CRM tools, and Excel.


• Strong analytical, communication, and project management skills.


• Ability to work in a fast-paced, dynamic environment.

If you think you have all these, hurry and send your profile at

or Call at

.

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