Performance Marketing Manager

8 hours ago


Noida, Uttar Pradesh, India Express Builders Full time

Role & responsibilities

  • Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and Display Networks.
  • Plan audience segmentation, keyword strategies, creative messaging, and landing page flow.
  • Execute A/B testing for creatives, copies, targeting, and bidding strategies.
  • Monitor daily campaign performance and optimize for CPL, CPA, ROAS, and lead quality.
  • Reduce wastage and ensure budgets are utilised efficiently.
  • Implement remarketing strategies across platforms.
  • Track and analyse performance metrics using Google Analytics, GA4, CRM dashboards, and ad dashboards.
  • Generate weekly/monthly reports with insights and recommendations.
  • Set up conversion tracking, events, and pixels.
  • Ensure lead flow into CRM is seamless and accurate.
  • Work closely with the sales/team to improve lead quality and conversion rates.
  • Optimize landing pages, forms, and user journeys to improve CVR.
  • Coordinate with design & content teams for creatives and ad copies.
  • Work with product/marketing teams on new campaigns, launches, offers, and branding.
  • Allocate and manage monthly budgets across channels.
  • Forecast performance and maintain cost efficiency.

Preferred candidate profile

  • Atleast 5 years of hands-on performance marketing experience (Google + Meta mandatory).
  • Strong understanding of online advertising metrics & data interpretation.
  • Experience with A/B testing, landing page optimization, and CRM integrations.
  • Proficient in Google Analytics, GA4, Tag Manager, Looker Studio, and Excel.
  • Experience in real estate marketing (preferred but not mandatory).


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