Performance Marketing Manager
8 hours ago
Role & responsibilities
- Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and Display Networks.
- Plan audience segmentation, keyword strategies, creative messaging, and landing page flow.
- Execute A/B testing for creatives, copies, targeting, and bidding strategies.
- Monitor daily campaign performance and optimize for CPL, CPA, ROAS, and lead quality.
- Reduce wastage and ensure budgets are utilised efficiently.
- Implement remarketing strategies across platforms.
- Track and analyse performance metrics using Google Analytics, GA4, CRM dashboards, and ad dashboards.
- Generate weekly/monthly reports with insights and recommendations.
- Set up conversion tracking, events, and pixels.
- Ensure lead flow into CRM is seamless and accurate.
- Work closely with the sales/team to improve lead quality and conversion rates.
- Optimize landing pages, forms, and user journeys to improve CVR.
- Coordinate with design & content teams for creatives and ad copies.
- Work with product/marketing teams on new campaigns, launches, offers, and branding.
- Allocate and manage monthly budgets across channels.
- Forecast performance and maintain cost efficiency.
Preferred candidate profile
- Atleast 5 years of hands-on performance marketing experience (Google + Meta mandatory).
- Strong understanding of online advertising metrics & data interpretation.
- Experience with A/B testing, landing page optimization, and CRM integrations.
- Proficient in Google Analytics, GA4, Tag Manager, Looker Studio, and Excel.
- Experience in real estate marketing (preferred but not mandatory).
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