PPC Executive

5 days ago


Nagpur, Maharashtra, India Praxis360 Marketing Pvt. Ltd. Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Company Description

Praxis360 Marketing Pvt. Ltd. is a digital marketing company located in Nagpur. We specialize in providing customized practice marketing solutions to healthcare professionals, helping them grow their healthcare practices with our practice marketing tools.

Roles & Responsibilities:-


• Plan, execute, and optimize paid marketing campaigns across:

o Google Ads (Search)

o Meta Platforms (Facebook, Instagram)


• Own the performance funnel – from impression to conversion – with a focus on driving sales and scaling efficiently.


• Collaborate closely with the creative, content, and product teams to craft high-performing ad creatives and messaging.


• Analyze campaign performance, generate insights, and provide regular reporting on key metrics (CPA, RoAS, CTR, CVR, etc.).


• Conduct A/B testing across ad creatives, landing pages, and audience segments.


• Stay up to date with platform changes and new features across Google, Meta, YouTube.


• Use tools such as Google Analytics, Facebook Ads Manager, Google Tag Manager, etc., to track, attribute, and report campaign performance.

Desired Skills and Competency:-


• 2–3 years of hands-on experience in performance marketing.


• Must have directly worked on performance campaigns for Google, Meta, YouTube.


• Prior experience in healthcare industry is preferred.


• Strong analytical skills; comfortable with data, metrics, and Excel/Google Sheets.


• Ability to work in a fast-paced, high-growth D2C environment.


• Familiarity with attribution tools, pixel implementation, and e-commerce analytics.


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