
PPC Executive
5 days ago
Company Description
Praxis360 Marketing Pvt. Ltd. is a digital marketing company located in Nagpur. We specialize in providing customized practice marketing solutions to healthcare professionals, helping them grow their healthcare practices with our practice marketing tools.
Roles & Responsibilities:-
• Plan, execute, and optimize paid marketing campaigns across:
o Google Ads (Search)
o Meta Platforms (Facebook, Instagram)
• Own the performance funnel – from impression to conversion – with a focus on driving sales and scaling efficiently.
• Collaborate closely with the creative, content, and product teams to craft high-performing ad creatives and messaging.
• Analyze campaign performance, generate insights, and provide regular reporting on key metrics (CPA, RoAS, CTR, CVR, etc.).
• Conduct A/B testing across ad creatives, landing pages, and audience segments.
• Stay up to date with platform changes and new features across Google, Meta, YouTube.
• Use tools such as Google Analytics, Facebook Ads Manager, Google Tag Manager, etc., to track, attribute, and report campaign performance.
Desired Skills and Competency:-
• 2–3 years of hands-on experience in performance marketing.
• Must have directly worked on performance campaigns for Google, Meta, YouTube.
• Prior experience in healthcare industry is preferred.
• Strong analytical skills; comfortable with data, metrics, and Excel/Google Sheets.
• Ability to work in a fast-paced, high-growth D2C environment.
• Familiarity with attribution tools, pixel implementation, and e-commerce analytics.
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