Digital Marketing Specialist

22 hours ago


Nagpur, Maharashtra, India Curlys music academy Full time ₹ 1,20,000 - ₹ 5,14,196 per year

About Curlys Music Academy:

Curlys Music Academy is a vibrant and growing institution dedicated to providing high-quality music education across a variety of instruments and disciplines. We are passionate about fostering musical talent, creativity, and a lifelong love for music in students of all ages and skill levels. We are seeking a creative and data-driven Digital Marketing Specialist to expand our reach, increase enrollment, and build a thriving online community around our academy.

Job Title: Digital Marketing Specialist

Reports To: Academy Director / Management

Location: Remote/ preffered Nagpur

Job Summary:

The Digital Marketing Specialist will be responsible for developing, executing, and managing all digital marketing initiatives for Curlys Music Academy. This role is crucial for driving student enrollment, increasing brand visibility, and engaging our community online. The ideal candidate will have a strong passion for music and education, combined with proven expertise in digital marketing tools and strategy.

Key Responsibilities:

  • Strategy & Planning:
  • Develop and implement a comprehensive digital marketing strategy to meet enrollment goals and academy objectives.
  • Conduct market research to identify target audiences (parents, adults, specific instrument learners) and optimize marketing efforts to reach them.
  • Manage the digital marketing budget and track ROI for all paid campaigns.
  • Content Creation & Management:
  • Oversee and manage the academy's website (e.g., WordPress, Squarespace) ensuring content is current, SEO-optimized, and provides a positive user experience.
  • Create compelling, on-brand content (e.g., blog posts, videos, graphics, course descriptions) that highlights student success, instructor expertise, and course offerings.
  • Manage and grow the academy's social media presence across platforms (e.g., Instagram, Facebook, YouTube, TikTok) with engaging, scheduled content.
  • Paid Advertising:
  • Plan, execute, and manage paid digital campaigns (PPC/SEM on Google Ads, social media advertising on Meta/TikTok) targeting prospective students for specific courses and programs.
  • Continuously monitor, analyze, and optimize ad performance to maximize conversions and reduce cost-per-acquisition (CPA).
  • SEO & Local Search:
  • Optimize and manage the academy's Google Business Profile for local visibility.
  • Email Marketing:
  • Develop and execute email marketing campaigns (newsletters, promotions, lead nurturing sequences) for current and prospective students.
  • Manage subscriber lists and analyze email performance metrics.
  • Analytics & Reporting:
  • Track, analyze, and report on key digital marketing metrics (website traffic, conversion rates, social media engagement, ad performance) using tools like Google Analytics.
  • Provide regular, actionable insights and recommendations to the management team.

Qualifications:.

  • Experience: [2-4]+ years of experience in a dedicated digital marketing role, preferably within the education, arts, or music industry.
  • Technical Skills:
  • Proven experience with Google Analytics, Google Ads, and Meta Ads Manager.
  • Strong understanding of SEO principles and tools.
  • Proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact).
  • Experience managing and updating website content (CMS like WordPress).
  • Basic proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) for social media content creation is a plus.
  • Soft Skills:
  • Excellent written and verbal communication skills with the ability to create engaging, error-free copy.
  • Highly analytical and comfortable working with data to inform decisions.
  • Self-motivated, creative, and detail-oriented with excellent organizational skills.
  • A genuine interest in music and music education is highly desirable.

Why Join Curlys Music Academy?

  • Be a part of a passionate team that is dedicated to making a positive impact through music.
  • Opportunity to shape the entire digital presence of a growing local brand.

How to Apply:

Please submit your resume, a cover letter outlining your relevant experience, and a portfolio or examples of previous digital marketing campaigns you have managed.

Job Type: Full-time

Pay: ₹10, ₹42,883.04 per month

Work Location: Remote


  • Digital marketing

    1 week ago


    Nagpur, Maharashtra, India HFA Services Full time ₹ 10,00,000 - ₹ 12,00,000 per year

    Company DescriptionHFA Services specializes in content creation across various mediums including written, graphic, and video for websites and social media. We aim to help individuals from diverse backgrounds build careers they love, whether they are freelancers, entrepreneurs, corporate employees, or stay-at-home parents. Our content team works globally to...


  • Nagpur, Maharashtra, India Imborn Digital Full time ₹ 2,000 - ₹ 12,000 per year

    Internship Description – Roles & Responsibilities:Planning, developing, implementing, and managing the overall digital marketing project.Coordinating the creation of digital content (e.g., website, blogs, press releases, social media – Facebook, Instagram, LinkedIn, Twitter, etc.).Managing end-to-end digital projects.Meeting and understanding client...


  • Nagpur, Maharashtra, India Digital Cakewalk Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    Company DescriptionWe're looking for aDigital Marketing Internto join our team and help manage and grow our online brandsRole DescriptionThis is an internship role as aDigital Marketing InternatDigital Cakewalk, located inNagpur.As a Digital Marketing Intern, you'll get hands-on experience in managinge-commerce brands, executingsocial media campaigns,...

  • Marketing Specialist

    2 weeks ago


    Nagpur, Maharashtra, India Click2Cloud Inc. Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Job Title:Marketing Specialist – Cloud & Digital TransformationLocation:NagpurExperience:min 1years in Cloud Marketing, Digital Transformation, or B2B Tech MarketingRole OverviewWe are looking for aMarketing Specialistwho will lead demand generation, content strategy, and campaign execution to drive brand awareness and business growth. The ideal candidate...


  • Nagpur, Maharashtra, India Parera Coffee Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Company DescriptionAt Parera Coffee, every cup tells a story of rich, hand-selected beans, artisanal craftsmanship, and a commitment to sustainability. We meticulously ensure that every step of our process honors the essence of exceptional coffee, from the lush highlands where our beans are grown to the moment they reach your cup. Our passion extends beyond...


  • Nagpur, Maharashtra, India Bolt Digital Inc Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Full Time Office Job Role Only | For NagpurThe Job Role Criteria requires:Understanding of Meta & Google Ads PlatformUnderstanding Interests Targeting & KeywordsGood logical reasoning ability for Making Ad CopiesExcellent Research & Analyzing CapabilityAttention to Detail for prevention of errors or issuesQuick Learning Ability & Application of KnowledgeTeam...


  • Nagpur, Maharashtra, India Systron Micronix Pvt. Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionSystron Micronix, founded in 1997, is a leading provider of dedicated server hosting services in Central India. We are renowned for our comprehensive web hosting solutions, which include VPS, cloud-based VPS, shared Linux and Windows hosting, and more. Systron Micronix has a dedicated team of web application developers and designers...


  • Nagpur, Maharashtra, India Hoora Full time ₹ 3,60,000 - ₹ 72,00,000 per year

    Digital Marketing Lead (Performance Focus)Position:Digital Marketing LeadLocation:Nagpur [On-site]Reports to:Marketing HeadExperience:3–5 years in Performance Digital MarketingSalary:₹30,000 to ₹60,000 per month(depending on experience)Employment Type:Full-timeJob MissionYou will be the strategic owner of our core digital acquisition channels. Your...


  • Nagpur, Maharashtra, India Big Brancy - ROI Focused Growth Agency Full time ₹ 1,20,000 - ₹ 2,40,000 per year

    Location: Dharampeth, Nagpur (Remote flexibility available) Type: Full-Time (4–6 month probation period) Salary: ₹15,000 – ₹30,000/month + Performance Bonuses Apply: About the RoleBig Brancy is looking for a smart, motivated self-starter to join the Founder's Office. If you're a fast learner with a strong grasp of digital marketing, copywriting, AI...


  • Nagpur, Maharashtra, India VowelWeb Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Key Responsibilities:Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube) to drive traffic and conversions.Set up, manage, and optimize Facebook/Meta Ads campaigns (including Instagram) focused on performance and ROI.Monitor, analyze, and report on campaign performance using platforms such as Google Analytics, Meta Ads Manager,...