Performance Marketing Lead

2 days ago


Kolkata, West Bengal, India Profound Human Resource Development Advisors Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

Run and optimize paid campaigns on Google, Facebook, LinkedIn, etc.

  • Manage ad budgets to ensure maximum ROI.
  • Conduct audience segmentation and targeting (custom, lookalike, retargeting).
  • Coordinate with creative teams for ad content and visuals.
  • Track and analyze campaign performance using key metrics (CPC, CTR, ROAS, etc.).
  • Conduct A/B testing for creatives, landing pages, and targeting.
  • Manage programmatic ads across display, video, and native platforms.
  • Prepare campaign performance reports and dashboards.
  • Implement and monitor conversion tracking and attribution.
  • Stay updated with latest digital marketing trends and platform changes.
  • Collaborate with design, content, and product teams for campaign execution.
  • Coordinate with external agencies for creative development and media buying.
  • Communicate campaign goals, timelines, and performance to internal stakeholders.
  • Support and guide junior team members, if any, in campaign management and reporting.
  • Share performance insights with cross-functional teams for strategic alignment.

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