Performance Marketing Manager

3 days ago

Kolkata, West Bengal, India Nips Institute Of Hotel Management, Shillong Full time ₹ 70,000 - ₹ 1,20,000 per year

Role & responsibilities

We are hiring a Performance Marketing Manager to take complete ownership of our paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and YouTube. Your mission will be to generate high-quality student leads at the lowest cost per admission. The role demands both strategic planning and hands-on execution, ensuring that every campaign is tracked, optimised, and delivers measurable ROI.

Key Responsibilities

  • Campaign Management Plan, launch, and optimise paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
  • Conversion Tracking & Analytics Implement & manage GA4 + Tag Manager to track form submissions, downloads, WhatsApp clicks, and phone calls.
  • Lead-to-Admission Funnel Ensure ExtraaEdge CRM integration so every lead is tracked till final admission.
  • Retargeting Develop and manage retargeting campaigns to re-engage non-converted visitors.
  • Behavioural Insights Use Hotjar / Microsoft Clarity to analyse landing pages, find drop-off points, and improve conversions.
  • Reporting Provide clear weekly reports (Spend Clicks Leads Admissions Cost per Admission).

Preferred candidate profile

  • 36 years proven experience managing and scaling Google Ads & Meta Ads campaigns.
  • Strong skills in GA4, Google Tag Manager, CRM integration, and behavioural analysis tools (Hotjar/Clarity).
  • Demonstrated track record of reducing CPA & increasing admissions/leads.
  • Education sector campaign experience (preferred, but not mandatory).
  • Data-driven, result-oriented, and accountable.

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