Performance Marketing Executive

6 days ago

Kolkata, West Bengal, India Baidyanath Full time ₹ 9,00,000 - ₹ 12,00,000 per year

JOB DESCRIPTION

Position:
Performance Marketing Executive – E-commerce

Department:
Marketing - E-commerce

Location:
Kolkata, In-office, Full time

Reports to:
Marketing Lead

Role Overview

We are seeking a
data-driven, performance-oriented digital marketer
with hands-on experience in
Amazon Ads, Flipkart Ads, and analytics tools
. The candidate will be responsible for
managing marketplace advertising campaigns, optimizing sales performance, and leveraging insights from Amazon Brand Analytics (BA) and PI data
to drive growth.

This role requires strong
analytical ability, campaign management skills, and knowledge of e-commerce operations
.

Key Responsibilities

Amazon Ads & Brand Analytics

  • Plan, execute, and optimize
    Amazon Sponsored Ads
    (SP, SB, SD, Video).
  • Analyze
    Amazon Brand Analytics (Search Query, Market Basket, Demographics)
    to identify keyword and category opportunities.
  • Use
    Amazon PI reports
    to track availability, Buy Box %, and operational blockers.
  • Manage
    A+ content, Brand Store updates, and creative testing
    for performance improvement.

Flipkart Ads & Marketplace Media

  • Plan and run
    Flipkart PLA, PDP, and SmartROI campaigns
    .
  • Optimize campaigns for
    CTR, CVR, ROAS, and share of shelf
    .
  • Collaborate with Flipkart account managers to unlock visibility programs.

Cross-Platform E-commerce Marketing

  • Work with agencies/platform teams to optimize spends across Amazon & Flipkart.
  • Track
    TACOS, NTB vs Repeat, and contribution margin impact
    .
  • Identify
    cross-sell and bundling opportunities
    using analytics reports.

Analytics, Reporting & Insights

  • Create
    weekly/monthly dashboards
    tracking Sales, ACOS, TACOS, CPC, CTR, CVR, Buy Box, and category share.
  • Generate insights from
    NTB %, Repeat %, Search Query Rank & Volume
    .
  • Monitor competitor activity and price positioning using marketplace reports.

Stakeholder Collaboration

  • Work closely with
    Sales, Operations, and Creative teams
    to ensure campaigns align with inventory and brand priorities.
  • Coordinate with
    external agencies and Amazon/Flipkart teams
    for campaign delivery and troubleshooting.

Key Result Areas (KRAs)

  1. Campaign Performance:
    Achieve defined targets for ACOS, ROAS, CTR, CVR.
  2. Sales Growth:
    Drive incremental ad-attributed sales on Amazon & Flipkart.
  3. Efficiency:
    Optimize TACOS & ensure profitability of campaigns.
  4. Customer Acquisition:
    Increase
    NTB customers
    through ads.
  5. Market Share:
    Improve
    Share of Voice (SoV)
    on priority keywords.
  6. Operational Health:
    Improve
    Buy Box %, availability, and listing quality
    .

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 1–3 years' experience
    in digital marketing, preferably in e-commerce or marketplaces.
  • Proven expertise in
    Amazon Ads Console, Brand Analytics, PI reports, and Flipkart Ads Manager
    .
  • Proficiency in
    Excel/Google Sheets
    , knowledge of
    Power BI/Tableau
    preferred.
  • Strong data & analytical skills
  • Excellent communication and stakeholder management skills.

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