Performance Marketer

5 days ago

Kolkata, West Bengal, India CODEBUZZERS TECHNOLOGIES LLP Full time ₹ 11,000 - ₹ 1,23,499 per year

Job Description: Performance Marketer – CODEBUZZERS TECHNOLOGIES LLP

Role Overview

The Performance Marketer will drive customer acquisition and lead generation for IT products and services. The role focuses on building targeted campaigns, optimizing ROI, and generating high-quality leads for solutions such as software, IT services, cloud offerings, or IT consulting.

Key Responsibilities

  • Develop and execute paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant channels.
  • Generate qualified leads for IT products/services such as SaaS, enterprise solutions, managed services, or cloud offerings.
  • Build audience strategies targeting IT decision-makers (CXOs, IT managers, procurement teams, developers).
  • Track and optimize metrics such as CPL, CAC, MQLs, SQLs, ROAS, and pipeline contribution.
  • Create and test ad creatives, landing pages, and messaging aligned with technical value propositions.
  • Collaborate with sales and product teams to align on ICP, messaging, and lead quality.
  • Manage budgets, forecast performance, and maintain accurate pacing.
  • Ensure tracking and attribution accuracy using GA4, GTM, CRM systems (HubSpot, Salesforce), and marketing automation tools.
  • Conduct competitive analysis and research on IT industry trends to inform campaign strategy.

Required Qualifications

  • Experience in performance marketing within the IT, SaaS, or technology sector.
  • Strong understanding of B2B marketing funnels and long sales cycles.
  • Proficiency in Google Ads, LinkedIn Ads, and analytics tools.
  • Ability to translate technical concepts into clear marketing messages.
  • Strong analytical skills and familiarity with attribution models and conversion tracking.
  • Experience optimizing for MQL/SQL and revenue-based KPIs.

Preferred Qualifications

  • Experience in ABM (Account-Based Marketing).
  • Knowledge of CRM and automation tools such as HubSpot, Marketo, Salesforce.
  • Understanding of IT buyer personas and enterprise procurement processes.
  • Basic knowledge of HTML, landing page builders, or A/B testing tools.

Job Type: Full-time

Pay: ₹11, ₹34,934.94 per month

Work Location: In person

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