Performance Marketing Executive

1 day ago

Kolkata, West Bengal, India Frontech Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Company Overview

Frontech, established in 1993, is a leader in the IT Hardware and Peripherals industry with a broad portfolio of innovative products across 45 categories. Headquartered in Kolkata, Frontech is renowned for its commitment to technological advancement and maintains a dynamic network of over 25,000 business partners across India. Through constant innovation and strategic policies, the company remains a top player in its field, serving millions of satisfied users. Visit for more.

Job Overview

As a Performance Marketing Executive at Frontech, your primary role will be to enhance our brand's visibility and drive sales through targeted marketing strategies. This full-time, mid-level position is based in Kolkata and is suited for candidates with up to 6 years of relevant experience. You'll be expected to utilize advanced digital marketing tools and platforms to achieve results.

Qualifications and Skills

  • Must have experience with Google Ads, Facebook Ads Manager, and Amazon Ads (Mandatory skill) to manage and optimize large campaigns.
  • Proficiency in using Google Analytics for tracking and analyzing website traffic and user behavior to improve marketing effectiveness.
  • Expertise in SEO Optimization to boost organic search visibility and drive quality online traffic.
  • Demonstrated ability in PPC Campaign Management to pay-per-click advertising strategies and implementations.
  • Data-Driven Decision Making skills to gather, interpret, and utilize data for shaping marketing strategies and decisions.
  • Experience with Flipkart Ads to build and manage advertising campaigns effectively on the Flipkart platform.
  • Strong analytical skills, with the ability to derive actionable insights from complex data sets for marketing improvements.
  • Good communication and teamwork skills to collaborate effectively with cross-functional teams and drive marketing projects.

Roles and Responsibilities

  • Develop and execute performance marketing strategies across multiple channels to meet business objectives and sales targets.
  • Manage and monitor daily budgets and assess performance metrics to ensure maximum ROI on marketing expenditures.
  • Analyze and report on performance data from campaigns and recommend enhancements to improve effectiveness and efficiency.
  • Optimize marketing processes by leveraging the latest industry trends and advancements to stay competitive and innovative.
  • Coordinate with creative teams to design and enhance ad materials that align with marketing goals and branding standards.
  • Collaborate closely with cross-functional teams to ensure alignment and integration of marketing strategies with overall business goals.
  • Provide regular updates and insights to stakeholders on the progress and performance of marketing initiatives.
  • Stay informed of the latest developments and trends in digital marketing to leverage new opportunities for brand growth.

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