Performance Marketing Executive

3 weeks ago

Kolkata West Bengal India, West Bengal Baidyanath Full time

JOB DESCRIPTION

Position: Performance Marketing Executive – E-commerce

Department: Marketing - E-commerce

Location: Kolkata, In-office, Full time

Reports to: Marketing Lead


Role Overview

We are seeking a data-driven, performance-oriented digital marketer with hands-on experience in Amazon Ads, Flipkart Ads, and analytics tools. The candidate will be responsible for managing marketplace advertising campaigns, optimizing sales performance, and leveraging insights from Amazon Brand Analytics (BA) and PI data to drive growth.

This role requires strong analytical ability, campaign management skills, and knowledge of e-commerce operations.


Key Responsibilities

Amazon Ads & Brand Analytics

  • Plan, execute, and optimize Amazon Sponsored Ads (SP, SB, SD, Video).
  • Analyze Amazon Brand Analytics (Search Query, Market Basket, Demographics) to identify keyword and category opportunities.
  • Use Amazon PI reports to track availability, Buy Box %, and operational blockers.
  • Manage A+ content, Brand Store updates, and creative testing for performance improvement.

Flipkart Ads & Marketplace Media

  • Plan and run Flipkart PLA, PDP, and SmartROI campaigns.
  • Optimize campaigns for CTR, CVR, ROAS, and share of shelf.
  • Collaborate with Flipkart account managers to unlock visibility programs.

Cross-Platform E-commerce Marketing

  • Work with agencies/platform teams to optimize spends across Amazon & Flipkart.
  • Track TACOS, NTB vs Repeat, and contribution margin impact.
  • Identify cross-sell and bundling opportunities using analytics reports.

Analytics, Reporting & Insights

  • Create weekly/monthly dashboards tracking Sales, ACOS, TACOS, CPC, CTR, CVR, Buy Box, and category share.
  • Generate insights from NTB %, Repeat %, Search Query Rank & Volume.
  • Monitor competitor activity and price positioning using marketplace reports.

Stakeholder Collaboration

  • Work closely with Sales, Operations, and Creative teams to ensure campaigns align with inventory and brand priorities.
  • Coordinate with external agencies and Amazon/Flipkart teams for campaign delivery and troubleshooting.


Key Result Areas (KRAs)

  1. Campaign Performance: Achieve defined targets for ACOS, ROAS, CTR, CVR.
  2. Sales Growth: Drive incremental ad-attributed sales on Amazon & Flipkart.
  3. Efficiency: Optimize TACOS & ensure profitability of campaigns.
  4. Customer Acquisition: Increase NTB customers through ads.
  5. Market Share: Improve Share of Voice (SoV) on priority keywords.
  6. Operational Health: Improve Buy Box %, availability, and listing quality.


Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 1–3 years’ experience in digital marketing, preferably in e-commerce or marketplaces.
  • Proven expertise in Amazon Ads Console, Brand Analytics, PI reports, and Flipkart Ads Manager.
  • Proficiency in Excel/Google Sheets, knowledge of Power BI/Tableau preferred.
  • Strong data & analytical skills
  • Excellent communication and stakeholder management skills.

  • Vice President

    3 weeks ago

    Kolkata, West Bengal, India, West Bengal Nestasia Full time

    Creating and executing a strong performance marketing strategy & execution planOwn the strategy for all media: paid search, paid social and organic campaigns (AdWords, Facebook, LinkedIn, SEO) from conception to execution.Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help...

  • Performance Marketer

    2 weeks ago

    Kolkata, West Bengal, India Academy of Vedic Vidya Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Junior Performance Marketing ExecutiveKey ResponsibilitiesPlan, execute, and optimize digital marketing campaigns (SEO, SEM, PPC, display ads) for quality lead generation.Monitor campaign performance, track KPIs, and support optimization efforts to improve ROI and conversion rates.Collaborate with marketing and content teams to develop data-driven...

  • Performance Marketing Executive

    7 days ago

    Kolkata, West Bengal, India Baidyanath Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    JOB DESCRIPTIONPosition:Performance Marketing Executive – E-commerceDepartment:Marketing - E-commerceLocation:Kolkata, In-office, Full timeReports to:Marketing LeadRole OverviewWe are seeking adata-driven, performance-oriented digital marketerwith hands-on experience inAmazon Ads, Flipkart Ads, and analytics tools. The candidate will be responsible...

  • Performance Marketer

    2 weeks ago

    Kolkata, West Bengal, India A1 human wealth management private limited Full time ₹ 3,60,000 - ₹ 4,80,000 per year

    Job Title: Performance MarketerLocation :Kolkata (Nagerbazar)Industry: Hospitality & RestaurantsExperience : 2 - 4 YearsEducation: Bachelor's Degree in Any DomainReporting To: Brand Manager Salary : 3.60 LPA to 4.80 LPAJob ResponsibilitiesPlan, execute, and optimize paid marketing campaigns across Google, Meta, and other digital platforms.Track KPIs, monitor...

  • Digital Marketing Executive

    4 weeks ago

    Kolkata, West Bengal, India, West Bengal CLIRNET Full time

    Key Responsibilities:Coordinate and execute digital marketing campaigns across channels including email, social media, paid search, display, and web.Collaborate with cross-functional teams (creative, product, IT, analytics) to ensure smooth campaign rollout and alignment with marketing objectives.Campaign set-up and testing in tools such as Google Ads, Meta...

  • Junior Performance Marketing Executive

    2 weeks ago

    Kolkata, West Bengal, India Academy of Vedic Vidya Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Key Responsibilities:Design, execute, and optimize digital marketing campaigns (SEO, SEM, PPC, display ads) to drive high-quality lead generation.Track campaign performance, analyze KPIs, and provide data-driven insights to optimize ROI and conversion rates.Collaborate with cross-functional teams (marketing, content) to develop and refine marketing...

  • Performance Marketing Manager

    2 weeks ago

    Kolkata, West Bengal, India Sucoon Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for a Performance Marketing Manager located in Kolkata. The Performance Marketing Manager will be responsible for developing and executing performance marketing strategies, managing and optimizing paid campaigns, analyzing data to improve campaign...

  • Marketing Apprentice

    3 weeks ago

    Kolkata, West Bengal, India, West Bengal AmbujaNeotia Group Full time

    Key Responsibilities:Support the marketing team in developing and implementing marketing campaigns for the resort and hospitality vertical.Assist in creating and managing promotional content for digital platforms (social media, emailers, website updates).Coordinate with internal departments and external vendors for branding and promotional materials.Help in...

  • Performance Marketing Manager

    5 days ago

    Kolkata, West Bengal, India Webart Consultancy Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Performance Marketer Key Responsibilities: Plan, manage, and execute paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms. Run and optimize Google AdWords PPC campaigns for US-based clients, ensuring strong lead generation and ROI. Drive customer acquisition, lead generation, and revenue...

  • Sales And Marketing Specialist

    3 weeks ago

    Kolkata, West Bengal, India, West Bengal OWL Full time

    Lead the Quantum Leap: Sales & Marketing Director, Software SolutionsAbout OWL: OWL is a pioneering technology company committed to building the next generation of Quantum computing infrastructure. Our quantum software and application layer is designed to give industrial, financial, pharmaceutical and related enterprises ( Profit and non profit ) a decisive...