 
						Senior Marketing Executive
2 days ago
Position:
Senior Marketing Executive
Location: Kolkata/Delhi
We are seeking a creative yet data-driven Senior Marketing Executive to lead our
performance marketing, digital marketing, and social media initiatives, along with
offline marketing support. The ideal candidate will have strong expertise in performance
marketing, digital marketing, integrated marketing campaigns, and event management —
especially within the service industry.
Key Responsibilities:
1. Digital & Performance Marketing
Strategize and execute high-ROI paid campaigns across Google Ads, Meta Ads,
LinkedIn, etc.
Manage performance campaign mechanics:
o Lead generation, CPL & CPA optimization
o Remarketing strategies & lookalike audience targeting
o A/B testing to improve conversions
SEO/SEM activities, keyword planning, and web traffic analysis
Create and optimize landing pages to support campaign goals
Track and report performance using Google Analytics, Meta Business Suite,
CRM dashboards
2. Social Media Marketing
· Manage & grow social presence across LinkedIn, Facebook, Instagram
· End-to-end handling of social media campaigns:
Strategy & content planning
Post creation coordination (design + copy)
Publishing & community engagement
· Develop compelling content — posts, stories, videos
· Manage business pages and ensure timely responses to enquiries
· Track engagement metrics, follower growth, reach, and lead conversions
· Maintain brand consistency with strong storytelling
3. Offline & Event Marketing
Execute branding events, workshops, and BTL activities
Manage vendor coordination for promotions, collaterals & event branding
Support sales with marketing tools — brochures, standees, flyers, etc.
Required Skills & Qualifications:
Graduate / Postgraduate in Marketing, Mass Comm. or related field
3–4 years in marketing (Service/Staffing/Skill development preferred)
Hands-on experience in:
o Performance marketing (Google & Meta)·
o Social Media Management
o SEO/SEM & analytics tools
o Content planning & coordination
Excellent communication and presentation skills
Creativity + Analytical thinking
Ability to manage multiple campaigns with deadlines
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