Head Of Marketing

2 days ago

Nagpur, Maharashtra, India SHUL Ventures Pvt Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Head of Marketing (Education Sector)

Location: Nagpur, Maharashtra

Experience: 12–15 years

Compensation: ₹15–18 LPA (depending on experience and fit)

Industry: Education / EdTech / Higher Education / K–12

About the Role

We are seeking a dynamic and strategic Head of Marketing with extensive experience in the education sector to lead our marketing initiatives across offline and digital channels. The ideal candidate will have a deep understanding of education marketing dynamics, brand positioning, student acquisition, and institutional partnerships.

As the Head of Marketing, you will be responsible for shaping the brand's marketing vision, leading a team of marketing professionals, and driving growth through innovative, data-driven campaigns.

Key Responsibilities

  • Strategic Leadership: Develop and execute the overall marketing strategy aligned with the organization's business objectives.
  • Brand Management: Strengthen and position the institution's brand in the education space through consistent messaging and impactful campaigns.
  • Student Acquisition: Drive enrollment and lead generation through multi-channel campaigns (digital, ATL, BTL, and on-ground).
  • Digital Marketing: Oversee SEO, SEM, social media, content, influencer, and performance marketing initiatives to increase visibility and engagement.
  • Market Research & Insights: Identify market trends, competitor activities, and student behavior to inform marketing strategies.
  • Team Management: Lead and mentor a team of marketing professionals, agencies, and vendors to deliver high-impact campaigns.
  • Partnerships & Alliances: Build collaborations with schools, colleges, education consultants, and corporates for outreach and lead generation.
  • Event Marketing: Plan and execute education fairs, seminars, webinars, and other student engagement events.
  • Budget Management: Manage and optimize the marketing budget for maximum ROI.
  • Reporting & Analytics: Track KPIs, analyze campaign performance, and present insights to the leadership team.

Key Requirements

  • MBA/PGDM in Marketing, Communications, or related field from a reputed institution.
  • 12–15 years of progressive experience in marketing within the education sector (universities, coaching institutes, EdTech, or skill development organizations).
  • Proven track record of brand building and student acquisition.
  • Strong grasp of digital and performance marketing tools and analytics.
  • Excellent communication, leadership, and strategic planning skills.
  • Experience in managing cross-functional teams and external agencies.
  • Ability to work in a fast-paced environment with strong result orientation.

Job Type: Full-time

Pay: ₹1,500, ₹1,800,000.00 per year

Work Location: In person

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