Head Writer

Head Writer @ Habuild

Location: Nagpur (Full Time, Onsite)

About Habuild

Habuild is India's largest and fastest-growing yoga and habit-building platform, led by Saurabh Bothra. With millions of lives impacted daily through yoga sessions, we are at the forefront of transforming health and wellness content in India. Our mission is to make yoga accessible to everyone, especially to the 45+ demographic, empowering them with simple yet effective routines to improve their lives.

About This Role:

The Head Writer will be a core creative leader at Habuild who works with the founder, Saurabh Bothra, and directly responsible for shaping the narrative and tone of our live sessions and develop new associated content. The Head Writer will be obsessing over every detail of live session production: from pre-session scripting to post-session content.

Their primary focus will be on transforming everyday live yoga classes into premium non-fiction content that engages our audience long after the show ends, creating an experience people will pay to be part of.

Beyond live sessions, the Head Writer will serve as the custodian of Habuild's brand voice, ensuring that all written content across platforms aligns with the company's tone, values, and messaging. Additionally, they will provide strategic oversight for writing on various products and platforms, including WhatsApp communications and product messaging.

Core Responsibilities:

1. Ownership of Live Sessions

a) Collaborate with Saurabh to define session themes, narratives, and overall flow, ensuring that the content aligns with both the company's vision and

audience expectations.

b) Lead the creative direction for live yoga sessions, ensuring each session is elevated to premium, subscription-worthy non-fiction content.

c) Own pre- and post-session content, creating scripts, messaging, and supporting material that enhances the overall live experience and extends its

value beyond the live event.

d) Work with the production team to ensure the quality of live content, providing clear instructions for any necessary script adjustments or live messaging

enhancements.

e) Create a cohesive experience that makes people want to subscribe and engage with the brand even after the session ends, transforming each live

session into a lasting piece of premium content.

2. Architect of Brand Voice & Tone

a) Contribute to writing for inhouse products: including web app, digital marketing comms landing pages, product descriptions and more.

b) Work with department heads to identify opportunities for writing-driven engagement across multiple surfaces and ensure all written communication

aligns with Habuild's voice and mission.

c) Provide creative direction for all non-live content, guiding the development of scripts, emails, and product messaging, ensuring they deliver maximum impact

and are engaging for the audience.

3. Product and Surface Writing

a) Contribute to writing for inhouse products: including web app, digital marketing comms landing pages, product descriptions and more.

b) Work with department heads to identify opportunities for writing-driven engagement across multiple surfaces and ensure all written communication

aligns with Habuild's voice and mission.

c) Provide creative direction for all non-live content, guiding the development of scripts, emails, and product messaging, ensuring they deliver maximum impact

and are engaging for the audience.

Team Leadership & Editorial Ops

• Build the writing function: workforce planning, hiring, onboarding, and freelancer/vendor management as needed.
• Establish editorial cadences (brief draft edit publish), SLAs, style guide adherence, and QA processes.
  Create measurable goals for output quality, speed, and audience impact; coach writers to those goals.

Key Results Areas (KRAs):

Live Session Quality: Ensure live yoga sessions are transformed into high quality, premium non-fiction content that drives subscription growth and

audience retention.

Brand Consistency: Establish and maintain a strong and consistent brand voice across all written content, making sure every message reflects Habuild's ethos

and engages the target audience.

Content Engagement: Ensure content resonates with our target demographic, driving meaningful engagement through post-session content, WhatsApp

messaging, and other communication efforts.

Creative Leadership: Guide the content creation process across all platforms, ensuring the brand's written content maintains a premium, professional, and

compelling voice.

Team & Ops: Hiring and ramp of a small writer team; predictable weekly throughput; high editorial QA pass-rate; clear playbooks in use.

Qualifications & Experience:

• 8-10 years of experience in writing, with a proven track record in non-fiction content creation, especially for live formats or show-based content.
• Experience as a showrunner or writer for live, non-fiction formats, with an understanding of how to elevate daily content into long-term, engaging pieces of
• work.
• Demonstrated ability to manage and get the best out of writers across channels (2–5+ years leading writers/editors; coaching, line-editing, and
• performance management).
• Strong knowledge of brand tone development and the ability to articulate complex brand guidelines into practical writing strategies.
• Excellent writing and storytelling skills, with the ability to craft clear, engaging content across multiple channels and formats.
• Experience in cross-functional collaboration, working closely with creative, marketing, and leadership teams to drive brand-aligned content.
  Passion for wellness and yoga, with an understanding of the unique needs of the 45+ demographic.

Why Join Us?

Habuild is a game-changer in the wellness space. As our Head Writer, you'll be at the heart of crafting content that impacts millions of lives. You will be entrusted with the creative vision for one of the most ambitious yoga platforms in India. Your work will help shape how people experience yoga on a daily basis, while elevating it to a premium, subscription-based experience that will resonate far beyond the live sessions themselves.