
Performance Marketing Lead
2 weeks ago
Responsibilities
- Strategic Planning
: Develop and implement comprehensive growth marketing strategies that align with the company's goals and objectives. - Campaign Management
: Plan, launch, and optimize performance marketing campaigns across various paid advertising channels (Google Ads, Facebook Ads, etc.), - Team Collaboration
: Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are aligned with overall business objectives. - Reporting & Insights
: Provide regular reports and insights to clients on the performance of marketing campaigns and recommend actionable improvements. - Analytics and Data Analysis
: Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns. Use data to identify trends, insights, and areas for improvement. - Conversion Rate Optimization (CRO)
: Continuously help brands optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition. - Budget Management
: Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results. - Customer delight
: And most importantly, LOVE customers and strive for the highest form of customer delight.
Qualifications
- 1-3 years of experience in Performance Marketing
- Preferred experience in Ecommerce Industry
- Has previously handled a monthly budget of minimum 20 lacs.
- A good understanding of the principles and working of paid ads
- A creative mindset, contributing new ideas and able to interpret situations to overcome challenges
- Proficient in articulating your ideas well and communicating to relevant stakeholders
- Great excel and analytical skills
Salary range
- Rs 7-9 LPA
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