Performance Marketing Lead
2 days ago
About the Role
We're seeking a results-driven
Performance Marketing Lead
to scale digital growth. The ideal candidate has deep expertise in
Meta Ads
, has handled
₹1 Cr+ monthly budgets
, and managed campaigns for
e-commerce brands with ₹1 Cr+ monthly revenue
.
Key Responsibilities
- Lead & scale performance campaigns across
Meta (primary)
and
Google
platforms. - Manage
₹1 Cr+ monthly marketing budgets
with strong focus on ROAS, CAC & LTV. - Oversee CRO & UX optimizations to improve conversion and retention.
- Coordinate across
SEO, Affiliates, Partnerships, and Influencer channels
for full-funnel growth. - Track performance metrics, generate insights, and report outcomes to leadership.
Requirements
- Experience in
e-commerce brands
(or agencies managing e-commerce clients). - Proven record handling
₹1 Cr+/month ad spends
. - Strong expertise in
Meta Ads
; good understanding of
Google Ads
& other digital channels. - Basic exposure to
Affiliate, SEO, Partnerships, Influencers, CRM/Email
. - Hands-on with
CRO tools, A/B testing, analytics (GA4, Meta dashboards, etc.)
. - Strategic mindset, data-driven decision making, and strong communication skills.
Bonus Points
- Worked directly with D2C brands or scaled new e-commerce verticals.
- Agency background acceptable only with e-commerce portfolio experience.
Application
Share your résumé including:
- E-commerce brands
worked with & their
monthly revenue
. - Monthly budget
handled (₹1 Cr+). - Key performance outcomes (ROAS/CAC improvements).
-
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