Performance Marketing Lead
1 day ago
Experience: 5–10 years (E-commerce only)
About the Role:
We're looking for a data-driven Performance Marketing Lead to scale Perfora's digital growth across Meta, Google, and other performance channels.
Must-Haves:
- Worked with e-commerce brands (in-house or agency).
- Managed ₹1 Cr+ monthly ad budgets and brands with ₹1 Cr+ monthly revenue.
- Meta expert – strong experience in scaling campaigns, creative testing & pixel/CAPI setup.
- Working knowledge of Google Ads, and basic understanding of SEO, affiliates, partnerships & CRM.
- Experience in CRO/UX for e-commerce (A/B testing, landing page optimization).
Key Responsibilities:
- Own full-funnel paid strategy (Meta-led) to achieve ROAS & growth goals.
- Manage and optimize large monthly budgets across channels.
- Run data-driven CRO tests to improve conversions & AOV.
- Collaborate with design, content & growth teams for creative and funnel improvements.
- Track performance through GA4, CAPI & dashboards; report actionable insights.
Job Types: Full-time, Permanent
Pay: ₹1,500, ₹2,000,000.00 per year
Work Location: In person
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