Performance Marketer

4 hours ago

Gurgaon, Haryana, India Wattmonk Technologies Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Job Description: Performance Marketing Specialist

Location: Gurgaon, Haryana

Department: Marketing

About the Role:

WattMonk is seeking a Performance Marketing Specialist to lead digital acquisition efforts, analyse marketing performance, and provide otimisationp insights to the team. You will manage paid media, outreach campaigns, and CRM flows, while monitoring the

performance of all digital channels and supporting campaign planning with data-driven

input. This role is critical in ensuring we achieve strong ROI across our marketing operations.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Retargeting),

targeting conversions and lead generation.

• Set up and maintain conversion tracking using Google Tag Manager and Google

Analytics.

• Run targeted outreach campaigns through , managing audience

segmentation and email sequencing.

• Create and refine email automation workflows in Zoho Campaigns to engage leads

across funnel stages.

• Coordinate with the content team by sharing content requirements across all active

channels, including email, PPC, social media, and website.

• Analyse performance data (e.g., social media metrics, ad performance, email

engagement, website traffic) and provide clear, actionable feedback to improve

messaging, visuals, and overall campaign effectiveness.

• Collaborate with the Marketing Manager to build Looker Studio dashboards to track

key metrics across channels and provide insights to senior leadership.

Requirements:

• 35 years of experience in digital, growth or performance marketing.

• Proven ability to manage Google Ads, Google Tag Manager, Looker Studio and other

digital marketing tools.

• Experience with CRM and marketing automation platforms (Zoho experience

preferred).

• Familiarity with outbound outreach and cold email tools like

• Strong analytical mindset, with comfort in creating and interpreting performance

dashboards and metrics.

• Ability to work independently and collaboratively on campaign execution and

refinement.

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