
Performance Marketer
4 hours ago
Job Description: Performance Marketing Specialist
Location: Gurgaon, Haryana
Department: Marketing
About the Role:
WattMonk is seeking a Performance Marketing Specialist to lead digital acquisition efforts, analyse marketing performance, and provide otimisationp insights to the team. You will manage paid media, outreach campaigns, and CRM flows, while monitoring the
performance of all digital channels and supporting campaign planning with data-driven
input. This role is critical in ensuring we achieve strong ROI across our marketing operations.
Key Responsibilities:
• Plan, execute, and optimize Google Ads campaigns (Search, Display, Retargeting),
targeting conversions and lead generation.
• Set up and maintain conversion tracking using Google Tag Manager and Google
Analytics.
• Run targeted outreach campaigns through , managing audience
segmentation and email sequencing.
• Create and refine email automation workflows in Zoho Campaigns to engage leads
across funnel stages.
• Coordinate with the content team by sharing content requirements across all active
channels, including email, PPC, social media, and website.
• Analyse performance data (e.g., social media metrics, ad performance, email
engagement, website traffic) and provide clear, actionable feedback to improve
messaging, visuals, and overall campaign effectiveness.
• Collaborate with the Marketing Manager to build Looker Studio dashboards to track
key metrics across channels and provide insights to senior leadership.
Requirements:
• 35 years of experience in digital, growth or performance marketing.
• Proven ability to manage Google Ads, Google Tag Manager, Looker Studio and other
digital marketing tools.
• Experience with CRM and marketing automation platforms (Zoho experience
preferred).
• Familiarity with outbound outreach and cold email tools like
• Strong analytical mindset, with comfort in creating and interpreting performance
dashboards and metrics.
• Ability to work independently and collaboratively on campaign execution and
refinement.
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