Performance Marketing Lead

20 hours ago

Gurgaon, Haryana, India Antara Senior Care Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About Ageasy by Antara

Ageasy is a direct-to-consumer (D2C) brand under Antara, a part of the Max Group, dedicated to enhancing the lives of seniors through thoughtful products and services. Ageasy offers a curated range of products tailored to the evolving needs of the elderly, and is on a mission to become the leading senior care D2C brand in India.

Role Overview

We are looking for a data-driven and growth-oriented
Performance Marketing | Ecommerce Manager
with a strong focus on
Amazon advertising and marketplace optimization
. You will play a pivotal role in scaling Ageasy's presence on Amazon by managing ad strategy, improving listings, driving conversion, and maximizing ROAS (Return on Ad Spend).

This role requires a blend of analytical thinking, performance marketing expertise, hands-on experience with Amazon Seller Central & Ads Console, and a good understanding of the D2C customer journey.

Key Responsibilities

Amazon Advertising & Performance Marketing

  • Plan, execute, and optimize
    Amazon Sponsored Ads
    campaigns (SP, SB, SD) for Ageasy's product portfolio.
  • Manage budgets, bidding strategies, and ACoS targets to ensure profitability and growth.
  • Analyze campaign data to derive actionable insights, optimize keywords, placements, and creatives.
  • Regularly test and implement new ad types, targeting methods, and strategies to improve visibility and sales.
  • Coordinate with design/content team to create compelling ad creatives and A+ content.

Ecommerce Marketplace Management

  • Own Ageasy's Amazon storefront, listings, and product detail pages.
  • Optimize listings with high-converting titles, bullet points, descriptions, and backend keywords.
  • Implement and monitor SEO best practices to improve organic ranking.
  • Coordinate with inventory and supply chain teams to ensure product availability and timely dispatches.
  • Monitor and improve product ratings, reviews, and customer satisfaction metrics.

Reporting & Analytics

  • Generate weekly and monthly performance reports across advertising, sales, and profitability.
  • Track KPIs including CTR, CVR, TACoS, ACOS, organic vs. paid sales mix, Buy Box percentage, etc.
  • Conduct competitor benchmarking and price analysis.

Cross-Functional Collaboration

  • Work closely with marketing, design, customer service, and logistics teams to ensure a seamless customer experience.
  • Partner with product and R&D teams to gather feedback from Amazon data and reviews to improve product offerings.

Key Skills & Qualifications

  • 3-6 years of experience in ecommerce, specifically managing
    Amazon Ads
    and Seller Central.
  • Proven success managing advertising budgets and improving campaign ROAS.
  • Strong analytical skills; experience with Excel, Amazon Advertising Console, and third-party tools (e.g., Helium10, DataHawk, etc.)
  • Excellent communication and project management skills.
  • Understanding of D2C customer lifecycle, preferably in health, wellness, or senior care categories.
  • Experience in content optimization and understanding Amazon SEO.

Preferred Experience

  • Prior experience working in a
    D2C startup or brand
    .
  • Experience with other marketplaces like Flipkart, 1mg, or senior-focused platforms is a plus.
  • Understanding of Amazon Prime, FBA/FBM models, and Amazon Vine/Brand Registry.

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