Performance Marketing Manager

2 days ago

Pune, Maharashtra, India Propacity Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Job Title -
Performance Marketing Manager

Location -

Shivaji Nagar, Pune

We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at
Propacity
. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.

You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities

  • Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
  • Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
  • Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
  • Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
  • Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn
  • Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
  • Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
  • Lead client calls for optimization and reporting purposes.

Skills and Qualities

  • Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
  • Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
  • Experience of working in the Real Estate Industry.
  • Strong understanding of performance marketing concepts, channels, and best practices.
  • Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
  • Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.

What We Offer:

  • Learn from industry experts and scale your career in
    real estate performance marketing
    .
  • Be part of an innovative, data-driven, and supportive team.
  • Access the latest marketing automation and analytics platforms.

About Propacity:

Propacity is one of India's fastest growing proptech companies. Founded in 2021, Propacity's solutions have empowered over 100+ top real estate developers across the country - increased their sales velocity, simplified their operations, managed their compliance, found unique market insights, replaced complex products and excel based workflows through its robust tech product.

We're a team of ex-real estate and technology operators, who've worked in high-impact growth companies and are on the journey to building one. Backed by top investors like Good Capital, Inuka Capital, 30+ leading unicorn/soonicorn founders and domain experts.

Wanna know more about us ?

Visit our website -

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