Performance Marketing Manager
4 days ago
We are looking for a
Performance Marketing Manager
to lead and execute ROI-driven digital campaigns that drive measurable growth across multiple platforms. The ideal candidate is data-savvy, analytical, and creative — capable of managing end-to-end digital performance campaigns that build brand visibility, generate leads or sales, and optimize marketing spends for maximum returns.
This role requires a mix of strategic thinking, hands-on execution, and cross-functional collaboration with design, sales, and product teams.
Key Responsibilities
1. Campaign Management
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant channels.
- Develop targeted performance strategies based on audience behavior, seasonal trends, and business goals.
- Manage budgets efficiently and ensure campaigns meet ROI, CPL, or ROAS targets.
- Set up A/B tests for ad creatives, landing pages, and audience segments.
2. Data & Analytics
- Monitor daily campaign performance and generate actionable insights.
- Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to track conversions, funnel performance, and campaign efficiency.
- Prepare detailed reports on marketing KPIs and performance metrics for leadership reviews.
- Recommend optimization strategies based on data trends and market feedback.
3. Creative & Content Collaboration
- Work with the design and content teams to develop engaging ad creatives, videos, and landing pages.
- Ensure brand consistency and messaging alignment across all campaigns.
4. Cross-Functional Coordination
- Collaborate with sales, operations, and product teams to align marketing efforts with business goals.
- Share market and customer insights to shape future campaigns and promotions.
5. Channel & Technology Exploration
- Identify and experiment with new performance channels (OTT, influencer ads, affiliate programs, etc.).
- Stay updated with digital marketing trends, tools, and best practices.
Qualifications & Experience
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 4–8 years of proven experience in
Performance Marketing
, preferably in
hospitality, FMCG, or e-commerce sectors
. - Expertise in paid channels — Google Ads, Meta Ads, YouTube, and programmatic platforms.
- Strong understanding of web analytics, conversion tracking, and attribution models.
- Proficiency with tools such as Google Analytics, Tag Manager, Data Studio, and CRM integrations.
- Excellent analytical skills, creative problem-solving, and data interpretation ability.
- Strong communication and presentation skills.
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