Outbound Marketing Lead

2 weeks ago

Bengaluru, Karnataka, India SpaceBasic Full time US$ 90,000 - US$ 1,20,000 per year

Our mantra at SpaceBasic is –

"Hire great people and give them freedom to be awesome."

  • Andrew Mason, Founder, Groupon

What You'll Do

As our Outbound Marketing Lead, your mission is to help us reach key decision makers: hostel wardens, university admins, and college management through personalised, strategic cold outreach and account-based marketing (ABM).

You'll:

  • Identify, research, and build lists of high-value target accounts (colleges, universities, hostels)
  • Craft and manage hyper-personalised cold email sequences and LinkedIn campaigns
  • Use tools like Apollo, Instantly, , LinkedIn Sales Navigator, and Clay to automate outreach without losing the human touch
  • Continuously test, track, and optimise outreach performance (open, reply, meeting rates)
  • Collaborate with the founder to refine messaging, offers, and targeting
  • Book qualified discovery/demo meetings for the sales team

What We're Looking For

  • 3+ years of experience in cold outreach, SDR, B2B outbound marketing, or account-based marketing
  • Proven success running multi-step outreach campaigns (cold email + LinkedIn)
  • Strong written communication and copywriting skills (you can write like a human, not a bot)
  • Comfortable using tools like Apollo, Instantly, , Clay.
  • Experience targeting SMBs or niche B2B audiences (bonus if in education or SaaS)
  • Ability to research accounts deeply and personalise at scale
  • Organised, self-motivated, and outcome-driven. You're excited to go from idea to action

Bonus

  • T-Shaped marketing skills with experience in any other marketing / outreach skills (like SEO, social media growth, paid ads etc)
  • Prior experience working in the B2B education space: targeting universities, colleges, or student housing
  • Familiarity with startup environments where you've worn multiple hats and driven initiatives independently

What You'll Get

  • Opportunity to work directly with the founder and make a meaningful impact
  • Hybrid-friendly, flexible work environment
  • Freedom to experiment, iterate, and grow
  • Performance-based bonuses for high-quality demos booked

About SpaceBasic

SpaceBasic empowers colleges and universities drive student success with a connected campus experience. Whether it's automating campus housing, integrated payments, smart access control or digital cafeteria, students easily navigate the university experience while faculty and staff have access to data-driven insights to work more effectively everyday

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