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Sales Capability Manager

2 weeks ago

Gurgaon, Haryana, India The Bridge Associates Full time US$ 12,00,000 - US$ 20,00,000 per year

We are seeking a dynamic
Sales Capability Manager
to lead our clients initiatives that strengthen sales automation, Go-To-Market (GTM) effectiveness, and overall sales development. The role is critical in building salesforce capability, enabling digital adoption, and driving efficiency across channels to deliver business growth.

Key Responsibilities:

  • Sales Automation & Digital Tools
  • Drive implementation and adoption of sales automation tools (SFA/CRM/DMS).
  • Partner with IT and sales leadership to ensure tools are user-friendly, scalable, and aligned with business needs.
  • Train and support field teams on digital tools and data-led decision-making.
  • Go-To-Market Strategy (GTM)
  • Support design and execution of GTM strategies to improve reach, productivity, and distribution effectiveness.
  • Partner with category, trade marketing, and sales leadership teams to strengthen channel execution.
  • Develop frameworks to assess market coverage, outlet universe, and channel ROI.
  • Sales Capability & Development
  • Design and deliver structured training interventions for the salesforce on selling skills, negotiation, and distributor management.
  • Establish capability scorecards and track progress through structured assessments.
  • Build leadership pipeline by coaching frontline managers on performance management and execution excellence.
  • Analytics & Insights
  • Leverage data to track sales KPIs, identify gaps, and recommend interventions.
  • Create dashboards and reporting frameworks to measure sales effectiveness and automation ROI.

Key Requirements:

  • MBA/PGDM with 6–10 years of FMCG sales experience (field sales + capability/strategy roles preferred).
  • Strong exposure to
    sales automation systems
    (SFA/CRM/DMS) and GTM implementation.
  • Proven track record in
    sales capability building
    and training frontline sales teams.
  • Strong analytical, facilitation, and project management skills.
  • Excellent communication and stakeholder management abilities.