Business Development Manager
2 weeks ago
Job Title: Business Development Manager
Location: Mohali (On-site)
Experience Required: 4–8Years
Employment Type: Full-Time
Company: Softtrix
About Softtrix
Softtrix is a growth-oriented digital marketing agency specializing in SEO, PPC, Facebook Ads, and Web Design & Development. We serve a global clientele with a primary focus on the USA market. Known for delivering measurable outcomes, we are expanding our leadership team to strengthen our international business development efforts.
Position Overview
We are seeking a result-driven and experienced Business Development Manager to lead our business development efforts for the US market. The ideal candidate will initially focus on hands-on sales and client acquisition, with the goal of building and managing a high-performing sales team.
Key Responsibilities
Phase 1 – Individual Contribution:
- Identify, approach, and close new business opportunities across the USA market
- Sell the agency's core services: SEO, Google Ads, Facebook Ads, and Web Design & Development
- Generate leads through platforms like LinkedIn, Upwork, email campaigns, and other outbound channels
- Understand client requirements and deliver customized digital marketing solutions
- Collaborate with internal teams to ensure seamless client onboarding and delivery
Phase 2 – Team Building and Leadership:
- Recruit, train, and lead a team of Business Development Executives
- Develop sales processes, outreach frameworks, and conversion strategies
- Set and track performance metrics and KPIs using CRM tools
- Align sales strategies with marketing and delivery teams for optimal outcomes
Requirements
- 5–8 years of proven experience in digital marketing sales, especially in international markets like the USA
- Demonstrated success in closing deals related to SEO, PPC, Social Media Advertising, and Web Development
- Strong communication and presentation skills suited for global clients
- Hands-on experience with sales tools like HubSpot, Pipedrive, or similar CRMs
- Deep understanding of ROI-driven digital marketing campaigns
Preferred Skills
- Experience working in or with agencies targeting US-based clients
- Familiarity with Upwork, LinkedIn Sales Navigator, and outbound lead generation
- Ability to develop pricing strategies and proposals tailored to client goals
- Knowledge of digital sales funnels and consultative selling methods
Compensation & Benefits
- Competitive salary with performance-based incentives and bonuses
- Clear career growth path towards senior leadership roles
- Opportunity to lead and shape the international sales function
- Exposure to high-value global clients and cutting-edge digital services
Job Types: Full-time, Permanent
Pay: ₹44, ₹82,398.21 per month
Application Question(s):
- What was your previous/current ctc?
- Are you an immediate joiner?
Experience:
- Business development: 4 years (Required)
- Digital marketing: 4 years (Required)
Work Location: In person
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