Area Sales Manager

1 week ago


Mumbai, Maharashtra, India AWL Agri Business Ltd Full time

Role -

Driving Sales and Distribution as per business plan by building Sales & Development network in the assigned area. Achievement of planned volume and distribution of various brands through effective product availability and visibility.

Responsibilities -

Distributor Management

  • Ensuring distribution and visibility of companys products on in assigned territory.

  • Responsible for better customer relationship management, distributor/customer grievances handling and trouble shooting.

  • Appointment of CD (Company Distributor) / SS (Super Stockiest).

  • Understand fund requirement from the market to achieve desired business.

  • Ensure required infrastructure is available with Distributor to meet volume targets

Driving Sales

  • CD / ID wise target setting & planning

  • Stock Allocation & CD wise billing

  • Market intelligence and responsible for proper reporting / feedback on competitors activities

  • Find out new business opportunities for overall business growth

  • Periodical sales review and analysis.

Workforce Management

  • Building Team thru recruitment program at ASE & SR level and carryout induction

  • Guiding & motivate sales team to achieve sales target

  • Performance Review on regular interval

  • Ensure Sales policies are followed across area

  • Training of sales team

Brand Building & Business Development

  • Planning & execution of BTL activities in assigned area

  • Ensure implementation of consumer related promotional activities.

  • Find out new business opportunities for overall business growth and retain market share.Role & responsibilities

Preferred candidate profile

The candidate should be an MBA with an FMCG experience of minimum 5 years.

Minimum 3 years of experience as an ASM shall be preferred.


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