Field Business Development Executive
13 hours ago
Job Summary
We are hiring a Business Development Executive to support offline marketing and student acquisition across Kerala. This field-based role includes institutional visits, awareness sessions, event handling, community engagement, and consistent lead generation to support overall sales growth. Applicants must share a short introduction video as part of the application.
Key Responsibilities
- Visit schools and colleges across Kerala following planned daily/weekly routes.
- Conduct seminars, workshops, and career awareness sessions for students.
- Build strong relationships with Principals, HODs, faculty, and community stakeholders.
- Collect, verify, and update student/parent data accurately in the CRM.
- Support offline branding activities (posters, standees, brochures, etc.).
- Develop and manage local agent networks and micro-communities.
- Drive referral-based and word-of-mouth lead generation efforts.
- Participate in education fairs, expos, school/college events, and public programs.
- Identify partnership opportunities with institutions and local businesses.
- Track event performance based on leads, conversions, and ROI.
- Generate high-quality leads and coordinate with Sales/Counseling teams for follow-up.
- Drive walk-ins to learning centers through field activities.
- Maintain detailed logs of visits, events, and leads.
- Submit daily, weekly, and monthly performance reports.
- Collaborate with internal teams for campaign execution.
Key Requirements
- Bachelor's degree in Marketing, Business, or related fields.
- 0–3 years of experience in field marketing or BTL activities.
- Strong communication and presentation skills in English and Malayalam.
- Ability to independently handle fieldwork, events, and community engagement.
- Willingness for extensive travel across Kerala and comfort with targets.
- Proficiency in CRM tools, MS Excel, and Google Workspace.
- A short self-introduction video is mandatory to apply.
Job Type: Full-time
Pay: ₹20, ₹22,000.00 per month
Application Question(s):
- Current salary?
Work Location: In person
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