Chief Marketing Officer

1 day ago

Remote, India Lawctopus Full time

About Us

Lawctopus and Lawctopus Law School (LLS) are India's leading platforms for legal education, opportunities, and career development.

With 4 lakh monthlyl website visitors, 2 lakh email subscribers, and a fast-growing ed-tech vertical, we are building the most trusted ecosystem for legal learning in India. We are now looking for a Chief Marketing Officer (CMO) who can take our brand, growth, and impact to the next level.

Role Overview

We're looking for a full-stack marketing leader—someone who blends strategic thinking with hands-on execution. You will design, lead, and optimise our entire marketing engine across acquisition, brand, retention, and revenue growth.

If you are someone who can lead teams, plan campaigns, and also open a dashboard and fix things yourself, we want you.

Note: Please complete the Google Form below carefully to ensure a quicker response.

Key Responsibilities & Performance Marketing

  • Own and scale paid acquisition (Meta, Google Search, Display, YouTube).
  • Build and optimise full-funnel campaigns for courses and media properties.
  • Manage budgets, CAC, ROAS, attribution, and cohort analytics.
  • Experiment rigorously with creatives, landing pages, and audiences.

Brand, Content & Communication

  • Evolve and strengthen the Lawctopus and LLS brand narratives.
  • Oversee content strategy across web, email, social, video, and communities.
  • Write, edit, and guide high-quality marketing copy (ads, emails, sales pages, funnels)

CRM, Automations & Retention

  • Own lifecycle marketing (email, WhatsApp, push notifications).
  • Design automated workflows across the user journey—from lead generation to enrolment to alumni engagement.
  • Improve repeat purchase, upsell, and referral strategies.

Marketing Technology (MarTech)

  • Implement and manage tools for CRM, analytics, attribution, funnels, and automation.
  • Ensure clean data, reporting accuracy, and system-level efficiency.

Leadership & Team Building

  • Lead and mentor a growing marketing team across performance, content, design, and CRM.
  • Create a culture of experimentation, ownership, and speed.
  • Collaborate closely with Product, Sales, Academics, and Media.

Data & Insights

  • Own dashboards, KPIs, and weekly growth rituals.
  • Derive insights from traffic, funnels, conversions, and user behaviour.
  • Drive decisions backed by data, not assumptions.

Who You Are (Must-Haves)

  • 7+ years of end-to-end marketing experience in fast-growing digital-first companies.
  • Hands-on mastery of Meta Ads & Google Ads.
  • Strong writing, communication, and storytelling skills.
  • Strong with data: funnels, analytics, dashboards, attribution.
  • Excellent understanding of CRM, automation, and customer journeys.
  • Experience with MarTech tools (HubSpot/Zoho/ActiveCampaign, GA4, Tag Manager, etc.).
  • Proven ability to build and lead small-to-mid-sized marketing teams.
  • Comfortable moving between strategy and execution daily.

Application Form:

Job Types: Full-time, Permanent

Pay: ₹80, ₹125,000.00 per month

Benefits:

  • Paid sick time
  • Work from home

Work Location: Remote

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