Chief Sales and Marketing officer

Founding Chief Marketing Officer (CMO) – Job Description

We are hiring a Founding Chief Marketing Officer (CMO) to lead brand, growth, acquisition, community, communication, and market strategy for a confidential early-stage SaaS platform operating in a structured and credibility-driven domain. The role requires deep marketing expertise, strong storytelling, strategic thinking, and the ability to scale both organic and inorganic growth channels while establishing trust, authority, and long-term market presence.

Key Responsibilities Marketing Strategy & Business Growth

• Own the end-to-end marketing strategy across awareness, acquisition, activation, retention, and revenue.
• Design and implement growth systems that scale predictably across multiple user segments.
• Analyze markets, competitors, user behavior, and industry gaps to craft positioning and value narratives.
• Convert business goals into measurable marketing roadmaps, quarterly plans, and execution strategies.
• Run controlled experiments, growth loops, and funnel optimizations to increase conversions and reduce CAC.

Organic & Inorganic Growth Leadership

• Build and execute organic growth engines including SEO, content, social media, thought leadership, partnerships, and community.
• Lead inorganic channels including Google Ads, Meta Ads, LinkedIn Ads, and performance-driven paid campaigns.
• Manage full-funnel execution: targeting, creatives, ad planning, budgets, optimization, and reporting.
• Drive compounding growth through distribution channels, digital PR, collaborations, and outreach systems.

Brand, Communication & Narrative Building

• Define and maintain a consistent brand identity, voice, and messaging across all touchpoints.
• Build a reputation of trust, reliability, and authority in a credibility-sensitive domain.
• Develop communication frameworks for product launches, updates, and high-level strategic announcements.
• Own content strategy across long-form, short-form, newsletters, video, and multi-platform storytelling.

Sales & Lead Generation Support

• Build predictable systems for inbound and outbound lead generation.
• Collaborate closely with sales and leadership to refine target segments, pipelines, and qualification mechanisms.
• Create playbooks for nurturing, follow-ups, and conversion journeys.
• Support sales through collateral, pitch decks, narrative positioning, and demo enablement content.

Founder Personal Branding & Thought Leadership

• Amplify the founders' presence across digital platforms through content, interviews, insights, and authoritative posts.
• Position the leadership team as trusted voices in the domain.
• Build a long-term content and visibility roadmap to support credibility, partnerships, and user trust.

Data, Analytics & Marketing Ops

• Create dashboards, KPIs, and reporting systems for all marketing channels.
• Run cohort analyses, attribution models, funnel tracking, and behavioral insights.
• Set up automation for lifecycle marketing including email, WhatsApp, CRM nurturing, and re-engagement.
• Track performance metrics and optimize for CAC, payback period, LTV, and retention.

Community, Partnerships & Ecosystem Engagement

• Build user communities, professional networks, and ecosystem touchpoints.
• Drive outreach to institutions, associations, creators, and subject matter practitioners where relevant.
• Organize webinars, workshops, events, and educational initiatives to build trust and engagement.

Team & Culture Building

• Recruit and mentor talent across marketing, design, growth, community, and communications.
• Establish internal processes for campaign planning, execution, review, and continuous optimization.
• Define quality standards, guidelines, creative principles, and experimentation culture.
• Build a high-ownership, data-driven, execution-oriented marketing team.

Long-Term Marketing & Growth Strategy

• Define multi-year brand and growth vision aligned with product and business goals.
• Build frameworks for scaling distribution, category positioning, and market expansion.
• Translate strategic goals into actionable quarterly milestones and execution plans.
• Work directly with the founding team to align marketing outcomes with user and business needs.

What We're Looking For

• 5 to 12+ years of experience in marketing leadership, preferably in SaaS, B2B, B2C, or workflow-heavy digital platforms.
• Proven expertise in both organic and inorganic growth strategies.
• Strong experience in SEO, content strategy, paid marketing, performance channels, and analytics.
• Ability to build brand identity, voice, and trust in a structured and credibility-focused domain.
• Experience supporting sales teams through lead generation systems and cross-functional collaboration.
• Experience managing CRM systems, automation workflows, funnels, and data dashboards.
• Exceptional storytelling, communication, and narrative-building skills.
• Ability to simplify complex concepts into clear and compelling value propositions.
• Strong strategic thinking, ability to operate in early-stage environments, and founder-like ownership.
• Experience building teams from scratch and establishing scalable marketing processes.
• High competency in social media branding, multi-platform presence, and founder-led visibility execution.

Perks

• Equity and profit-sharing based on contribution.
• Opportunity to shape the full marketing engine from 0 → 1.
• Direct collaboration with the founders in defining long-term brand and growth vision.
• High autonomy, high-impact role for a fast-moving, mission-driven platform.

Job Types: Full-time, Permanent, Fresher

Pay: ₹1, ₹10,000.00 per month

Work Location: Remote