Assistant Brand Manager Marketing

1 week ago

Mumbai, Maharashtra, India Sunteck Realty Ltd Full time

I. PURPOSE

The role supports brand building, digital marketing, competitor analysis, product understanding, and on-ground execution for assigned projects. The position requires a balance of strategic thinking and operational rigor, campaign execution, insight generation, hoarding/site branding management, and offline activation delivery. The Assistant Manager will handle a portfolio of projects and ensure alignment with Sunteck's premium positioning

II. KEY RESPONSIBILITIES (KPAs)

Key Performance Areas (KPAs)

Market Understanding & Strategic Inputs


• Analyse sales data, consumer behaviour, and market trends to provide inputs for product positioning and communication.


• Support annual/project-specific brand strategy based on customer insights & competitor mapping.

Brand Development & Communication


• Work with agencies on creatives, messaging, visual identity, and campaign storytelling.


• Assist in launch communication, brochures, project collaterals, AVs, on-site branding, and content development.

Offline Execution & Operations


• Conduct recce, shortlist vendors, evaluate costs, and support empanelment while driving innovative OOH ideas and formats.


• Possess operating knowledge of print technologies (screen printing, digital printing, paper GSM, fabrication methods) and ensure accurate on time execution with vendors.


• Manage BTL activations, open houses, events, exhibitions, and local marketing initiatives.


• Monitor vendor & agency execution quality.

Marketing Strategy & Competitor Intelligence


• Track micro-market trends, competition projects, pricing patterns & buyer behaviour.


• Provide insight-driven recommendations for product, communication, and media strategy.

Budget Allocation & Budget Management


• Assist in planning annual and project-wise marketing budgets across ATL, BTL, OOH, digital, and production activities.


• Track weekly/monthly spends vs. allocated budgets to ensure alignment with planned activities.


• Coordinate with agencies and vendors to ensure cost efficiencies while maintaining quality.

Cross-functional Coordination


• Work with Sales, CRM, Product, Digital & external agencies for campaign alignment and execution.


• Support Cluster Head on management reports, analyses, and leadership presentations.

III. KEY PERFORMANCE INDICATORS (KPIs)

Quantitative
:

  • Lead-generation KPIs & cost efficiency
  • Marketing budget utilisation
  • Timely hoarding & offline execution
  • Digital performance metrics (CTR, CPL, conversions)

Qualitative
:

  • Quality of brand communication
  • Consistency in premium visual identity
  • Operational discipline & site-level delivery
  • Cross-team coordination effectiveness

IV. QUALIFICATIONS & EXPERIENCE

Essential

  • MBA (Marketing) from Tier 2 institute
  • 4–5 years' experience in real estate marketing
  • Exposure to offline & digital campaigns
  • Experience in creative development & campaign coordination

Desired

  • Experience in Real Estate project launches
  • Understanding of real estate customer journey & micro-market dynamics
  • Agency/vendor management experience

V. KNOWLEDGE & SKILLS

Technical / Functional

  • Brand communication & creative briefing
  • ATL/BTL/OOH execution
  • Market research & competitor analysis
  • Digital & performance marketing fundamentals

Leadership / Behavioral

  • Planning & organizing
  • Detail orientation
  • Execution ownership & proactive mindset
  • Stakeholder management
  • Analytical, insight-driven thinking

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