Brand Marketing Manager

2 hours ago

Navi Mumbai, Maharashtra, India LOYKA Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title:
Brand Marketing Manager

Location:
Navi Mumbai

Experience:
5 to 8 Years

Department:
Marketing, Branding & Creative Communication

Industry:
FMCG, Food & Beverages

Role Overview:

We are seeking a highly creative, visionary, and strategically minded professional to lead our brand communication, digital marketing strategy, and storytelling efforts for a fast-growing premium chocolate and confectionery brand. The ideal candidate will play a pivotal role in building a compelling brand narrative, enhancing consumer engagement and ensuring delivery of consistent, high-impact brand experiences across all platforms.

Key Responsibilities:

Branding & Brand Management

  • Develop and maintain a strong and aspirational brand identity and visual language.
  • Strategize and execute end-to-end brand campaigns across ATL, BTL and Digital platforms.
  • Ensure brand consistency and integrity across all customer touchpoints.
  • Conduct brand audits, track KPIs, and monitor brand health and perception.

Storytelling & Content Creation

  • Craft engaging, emotion-driven brand stories aligned with product values and audience aspirations.
  • Oversee content for packaging, social media, website, PR, advertising and other communication channels.
  • Translate brand philosophy and product attributes into compelling consumer-facing narratives.

Digital Marketing & Strategy

  • Lead digital marketing strategy including SEO, SEM, social media, email and influencer marketing.
  • Manage brand presence and engagement across all digital platforms.
  • Analyze performance metrics using tools like Google Analytics, Meta Ads Manager, etc. and continuously optimize campaigns.

Design Direction & Communication Design

  • Collaborate closely with creative/design teams to ensure visually compelling, premium-quality design output.
  • Lead the creative process across visual identity, packaging, UI/UX design for e-commerce and retail POS material.
  • Maintain a strong sense of design direction aligned with luxury branding aesthetics.

Marketing Campaigns & Promotions

  • Plan and execute seasonal promotions, new product launches, and festive marketing campaigns.
  • Work with cross-functional teams (Sales, R&D, Production) to align marketing with business strategy.
  • Manage marketing budgets, vendor deliverables and measure campaign ROI.

Creative Strategy & Leadership

  • Drive innovative concepts to elevate the brand's emotional, aspirational and lifestyle positioning.
  • Analyze market trends, audience insights, and competitor activity to shape forward-thinking strategies.
  • Lead, mentor and inspire both internal creative teams and external agency partners.

Requirements:

  • Bachelor's or Master's degree in Marketing, Mass Media, Communication Design or equivalent.
  • 5–8 years of experience in branding, digital marketing and content strategy.
  • Proven experience in handling marketing for premium and luxury brands is a must.
  • Background in FMCG, F&B, lifestyle or premium product industries preferred.
  • Strong understanding of consumer psychology, digital ecosystems and brand positioning.
  • Excellent command over creative storytelling, brand language and visual communication.
  • Proficiency in tools such as Adobe Creative Suite, Canva, Meta Ads, Google Analytics, etc.

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