Brand and Marketing Manager

1 day ago

Mumbai, Maharashtra, India LabelBlind®️ Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Brand and Marketing Manager – B2B Digital Marketing | Food Regulatory Tech

Location: Mumbai | Full-time | Sector: AI + Food Labelling Regulations + Export Labelling Compliance

About Us

LabelBlind is India's first AI-powered food labelling solution, empowering food brands to simplify regulatory compliance
for both domestic and export markets. Our clients are
marketing and regulatory leaders
in India's top food companies — and they trust us to turn complex food labelling regulations into clear, compliant, and business-ready outcomes.

What We Are Solving

Food brands today face a maze of evolving labelling rules, export compliance
, and increasing regulatory scrutiny. LabelBlind is
solving a real business pain point
through intelligent technology — and now we need a sharp Marketing Executive to tell this story to the world.

Who We Are Looking For

A digitally fluent, data-smart, and content-strong Brand and Marketing Manager
who can craft, run, and optimise B2B campaigns that convert. Someone who gets social media — especially
LinkedIn
— and can translate our
value proposition
into powerful brand narratives and compelling customer journeys.

Key Responsibilities

  • Plan and execute
    LinkedIn-first B2B marketing campaigns
    targeting food marketing, R&D, and regulatory professionals
  • Write compelling content: product stories, customer spotlights, regulatory updates, and thought leadership posts
  • Work with the founders to shape messaging aligned with customer pain points
  • Analyse and optimise campaigns using performance metrics (CTR, CPL, engagement rates)
  • Design and manage
    social media calendars
    , email campaigns, landing pages, and marketing funnels
  • Coordinate with design and content partners to produce creative assets
  • Manage budgets with
    ROI accountability

You Should Have

  • 3-4 years of experience in digital marketing, preferably in
    B2B tech, SaaS, or compliance-heavy industries
  • Strong understanding of LinkedIn
    as a demand generation platform
  • Excellent copywriting and storytelling skills — with a flair for simplifying complex ideas
  • Familiarity with
    SEO
  • Conversant with design tools (Canva/Figma), and marketing automation platforms
  • Comfort with numbers: you know how to read a dashboard and optimise spend
  • Hunger to grow with a category-defining startup at the intersection of food, AI, and regulation

Why Join Us?

  • Work at the forefront of
    food-tech and AI compliance
  • Be part of a mission-driven company solving real problems for global food brands
  • Learn directly from founders and work with top-tier clients
  • Make measurable impact — on the company, your career, and the future of food safety

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