Brand Marketing Manager
4 days ago
Role & responsibilities
Key Responsibilities
Branding & Creative Execution
- Develop & execute brand strategy across digital & offline channels
- Ensure consistent brand identity in all marketing & corporate communication
- Creative direction for brand shoots, videos, product films, interviews, and events
Design & Content Development (Core Role)
- Lead design of product catalogs, technical manuals, brochures, leaflets, presentations
- Create branding & sales materials (dealer kits, swatch boxes, signage, hoardings)
- Convert technical product details into clear, premium-quality layout & graphics
- Standardize brand templates, layouts & content guidelines
Digital & Website Management
- Manage & ensure timely updates of corporate website, landing pages, product pages
- Work with digital agency for SEO, performance marketing, and social media
- Design creatives for social platforms & campaigns when needed
Agency & Vendor Coordination
- Work closely with branding, digital, PR, printing & fabrication agencies
- Manage creative briefs, timelines, review cycles & production quality
- Handle print production color proofing, material selection, vendor management
Event & Launch Management
- Plan branding & creative assets for exhibitions, architect meets, trade shows
- Execute product launch branding & content (videos, brochures, mailers, standees)
Preferred candidate profile
- Bachelor's/Masters in Marketing, Branding, Design, or Visual Communication
- 4–8 years experience in branding or design roles
- Must have experience in building materials industry (ACP, plywood, faade, laminates, etc.)
- Prior experience building product catalogs, technical manuals & brochures is essential
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