Marketing Manager

Job Title: Marketing Manager

Department: Marketing

Location: India

Reports to: Marketing Manager – India

Role Objective:

Lead and execute 360° marketing initiatives across digital and offline channels to strengthen brand visibility and ensure seamless campaign rollouts. The role will oversee end-to-end marketing execution, vendor coordination, and in-store marketing operations to deliver consistent brand communication and operational excellence.

Key Responsibilities:1. Marketing Strategy & Execution

• Plan and execute digital and offline marketing campaigns aligned with brand objectives.
• Ensure timely rollout of content, promotional assets, and in-store branding across all locations.
• Monitor and evaluate campaign performance, providing data-backed insights for optimization.
• Maintain store WhatsApp catalogs, business profiles, and other digital touchpoints to ensure accuracy and brand consistency.

2. Store Marketing & Visual Coordination

• Oversee execution of in-store branding, display rollouts, and visual merchandising elements.
• Maintain a centralized tracker of marketing assets and visual collaterals.
• Coordinate with cross-functional teams for packaging, design updates, and customized store requirements.
• Ensure adherence to brand guidelines across all store-level marketing materials.

3. Reporting & Documentation

• Develop and manage monthly marketing performance reports and dashboards.
• Track campaign budgets, expenses, and vendor payments.
• Document all marketing activities and maintain organized archives of assets and communication.

4. Website & Digital Platform Support

• Coordinate with digital teams to ensure website content, product listings, pricing, and visuals are current and consistent.
• Support digital marketing initiatives to drive traffic, engagement, and conversions across online platforms.

5. Vendor & Partner Management

• Manage relationships with vendors, agencies, designers, and production partners.
• Oversee timelines, deliverables, and quality standards for all outsourced work.
• Maintain and update a database of freelancers, content creators, and strategic partners.

6. Creative & Content Development

• Collaborate with the design team to conceptualize creative assets for campaigns, social media, and in-store promotions.
• Supervise and support photo and video shoots, including content planning and execution for brand storytelling.

7. Marketing Tools & AI Integration

• Identify and leverage new marketing tools, technologies, and AI-driven solutions to improve campaign efficiency and measurement.
• Explore automation tools for content scheduling, analytics, and creative development.

8. Leadership & Collaboration

• Provide direction and guidance to junior marketing team members.
• Work closely with cross-functional teams including Retail, Operations, and Digital to ensure marketing alignment.
• Take ownership of assigned projects, ensuring timely delivery and measurable impact.

Key Skills & Competencies

• Strong project management and execution capabilities
• Excellent communication and presentation skills
• Proficiency in MS Office, Canva, and digital marketing tools
• Analytical mindset with understanding of marketing performance metrics
• Creativity with a strong sense of brand aesthetics
• Strong multitasking and stakeholder management skills
• Curiosity to adopt new tools, especially AI-driven marketing platforms

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Mass Communication, or related field (MBA preferred)
• 4–6 years of experience in marketing, preferably within retail or luxury brands
• Proven track record in campaign management, brand execution, and vendor coordination

Job Type: Full-time

Pay: Up to ₹65,605.97 per month

Work Location: In person