Brand Manager- Marketing

1 day ago

Mumbai, Maharashtra, India Sunteck Realty Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

  • Strategic
    • To be involved in developing the annual / project specific branding strategy based on product segment and customer profile
    • To develop the Annual Brand Plan in conjunction with the Marketing Head, Sales & Agency
  • Brand Development
    • Identifies and evaluates new markets and partnership opportunities through networking, attendance and participation with various industry and professional groups and networking associations
    • Implement brand standards related to brand identity (logos, colours, palettes, stationary and other intellectual property)
    • To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns
    • To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.
    • Brand tie-ups and relations, leveraging cross-brands to add value to Sunteck as a Brand
    • Collaborate with the digital team for all websites, keeping relevant information current, ensuring adequate data is made available to public in compliance with internal & regulatory compliance requirements (x. Share price data, property sale data, disclaimers etc)
  • Market research and assessment
    • Analyze findings of market research studies and provide inputs to the marketing plan to determine target business lines, new customer/market segments, new geographic expansion opportunities etc.
    • Keep track of local, national, and international factors affecting the buying and selling of real estate and commercial spaces; Update senior management as need arises
  • Marketing function management
    • Coordinate marketing activities and policies to promote products and services
    • Suggest promotions/ events/ other brand building activities to the marketing team and oversee implementation
    • Support brand building through professional networking
    • Monitor sale of projects as per plan
    • Coordinate with various agencies including advertising agencies to develop, maintain and promote the brand identity and external communication

Preferred candidate profile

  • Key Performance Indicators (KPI) Quantitative
    • Marketing budget utilization
    • Brand Survey
    • Brand Valuation Qualitative
    • Effectiveness of branding related programs carried out
    • Employee satisfaction Index

  • Qualifications & Experience

Essential
• Preferred (2 yr full time) MBA degree or equivalent (Marketing & Communications)
• 6/8 years of experience with 2 years in a similar role
• If from agency background, should have handled real estate clients

Desired
• 4 years of experience in similar role in a real estate company
• Knowledge of Real Estate marketing
• Strong knowledge in brand management & media management (specifically new age media)

  • Knowledge & Skills

Technical / Functional
• Brand management
• Statistical forecasting
• Market research and analysis
• Knowledge of sales & marketing control systems
• Public relations and media communications
• Product/service placement
• Integrated marketing communication

Leadership / Behavioral

Relationship building (both internal & external)
• Planning and Organizing skills
• Detail-orientation

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