Territory Sales Lead

2 days ago

Mumbai, Maharashtra, India NUZIVEEDU SEEDS LIMITED Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Description: Territory Sales Lead (TSL)

Work Location : All India Nuziveedu seeds (Locations)

This role is for a
Territory Sales Lead (TSL)
with proven experience in
Agriculture (Agri) Sales and Marketing
, specifically within the
agriculture or seed-based industry
. The TSL will be responsible for driving sales growth and market penetration within an assigned territory and will report directly to the
Regional Sales Manager (RSM)
.

Key Responsibilities

1. Sales and Business Development

  • Achieve or exceed assigned
    sales targets
    for agricultural products (e.g., seeds, crop protection, fertilizers) within the designated territory.
  • Develop and execute a
    territory business plan
    to identify and capitalize on new sales opportunities, focusing on high-potential farmers, dealers, and distributors.
  • Manage the
    complete sales cycle
    , including prospecting, product demonstration, negotiation, and closing sales.
  • Regularly visit farms, dealers, and distribution channels to maintain strong relationships and gather
    market intelligence
    .

2. Dealer and Channel Management

  • Appoint, train, and manage the performance of
    dealers/distributors
    to ensure adequate product availability and market coverage.
  • Ensure adherence to company policies, pricing, and credit terms by all channel partners.
  • Conduct
    product training
    sessions for dealer staff and retail counter personnel.

3. Marketing and Promotion

  • Organize and execute
    field days, farmer meetings, and product demonstrations
    to promote new products and increase brand awareness .
  • Collaborate with the Regional Sales Manager and Marketing team to implement
    promotional schemes
    and campaigns effectively at the ground level.
  • Collect feedback on product performance and market needs to inform future
    marketing and R&D strategies
    .

4. Reporting and Administration

  • Maintain accurate and up-to-date
    sales records, pipeline, and customer data
    using the company's CRM system.
  • Prepare and submit regular
    sales forecasts, activity reports, and expense reports
    to the Regional Sales Manager.
  • Monitor competitor activities and market trends, providing timely updates to the management team.

Requirements

Education and Experience

  • Bachelor's degree
    in Agriculture, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of
    3-5 years of progressive sales experience
    in Agri-sales or Ag-marketing, with a focus on seeds, crop protection, or agricultural inputs.
  • Proven experience as a
    Territory Sales Lead/Officer/Executive
    is essential.

Skills and Competencies

  • Strong understanding of
    agronomy, local cropping patterns, and farming practices
    .
  • Excellent
    communication, negotiation, and interpersonal skills
    .
  • Results-oriented
    with a strong drive to meet and exceed targets.
  • Ability to work independently and manage time effectively within a large territory.
  • Proficiency in local language(s) and working knowledge of English.
  • Willingness to undertake
    extensive travel
    within the assigned territory.

Reporting Structure

The Territory Sales Lead reports directly to the
Regional Sales Manager (RSM)
.

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