E-commerce & Modern Retail Sales Head

3 hours ago

Mumbai, Maharashtra, India shifastar Full time ₹ 6,00,000 - ₹ 18,00,000 per year
Job Description

The E-commerce & Modern Retail Sales Head will be responsible for driving business growth through online channels (marketplaces, company website, D2C) and modern retail formats (supermarkets, hypermarkets, large-format stores).

The role involves planning and executing sales strategies, building strong relationships with e-commerce platforms and modern trade partners, and ensuring profitability and market share growth.

E-commerce Sales:
  • Manage sales on major marketplaces (Amazon, Flipkart, Myntra, etc.) and the companys own e-commerce website.
  • Develop and execute digital sales strategies to increase revenue, traffic, and conversion rates.
  • Plan and manage online campaigns, discounts, and promotions.
  • Optimize product listings with strong content, images, SEO, and keywords.
  • Track and analyze sales performance, ROI, and customer behavior.
  • Collaborate with digital marketing teams for performance ads, SEO, and social commerce.
Modern Retail (Modern Trade) Sales:
  • Establish and grow business with key modern trade partners (Reliance Retail, D-Mart, Big Bazaar, etc.).
  • Negotiate listings, margins, shelf space, and in-store promotions.
  • Build and manage distributor and retailer networks.
  • Monitor stock availability, replenishment, and timely execution of supply.
  • Drive visibility and brand presence through planograms, promotions, and events.
General:
  • Develop annual sales forecasts and budgets for e-commerce & modern trade channels.
  • Identify new business opportunities, emerging trends, and competitor activities.
  • Build and maintain strong relationships with key stakeholders (buyers, category managers, partners).
  • Lead, train, and motivate sales teams.
  • Ensure smooth coordination with supply chain, marketing, and finance teams.
Key Skills & Competencies:
  • Strong understanding of e-commerce operations, digital marketing, and marketplace dynamics.
  • Good knowledge of modern trade practices, negotiation, and category management.
  • Excellent communication and relationship management skills.
  • Data-driven approach with strong analytical skills.
  • Leadership and team management abilities.
  • Strong problem-solving and decision-making capability.
Qualifications & Experience:
  • Graduate/MBA in Sales, Marketing, or Business Administration.
  • 8 to 10 years of experience in sales, with at least 3 to 5 years in e-commerce & modern trade.
  • Experience in FMCG, Consumer Durables, Retail, or E-commerce industries preferred.
  • Hands-on knowledge of digital sales tools, analytics, and ERP systems.
Job Location:

Mumbai

Education:

Business administration Graduate/MBA in Sales Marketing

Experience:

8 to 12 yrs

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