Regional Franchise Manager
3 days ago
Job Purpose
To develop and Implement Franchise Strategy
To Deliver superior Customer experience through Retailing interventions
KRA
Key Result Areas
Supporting Actions
Conversion to Franchise Stores.
- Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores.
- Develop and maintain list of potential Franchise partners.
Store set up & Upgrades.
- Coordinate with executing agency, Franchise Partners, Sales team for in-time / in –cost set up of Franchise stores.
- Execute Franchise Store Launch plan
- Ensure timely upgrades for the Franchise Stores.
Business Planning for the Franchise Partner
- Develop Joint Business Plan for the Franchise Partner with focus on route to profitability
- Prepares quarter-wise activity plan for the Franchise
- Coordinates with Central teams / Sales teams to ensure adherence to Business plan.
Support Delivery of All Marketing & VM Campaigns
- Monitors effectiveness of VM arrangement at stores and recommends changes.
- Executes Marketing/ promotional campaigns for the Franchise Partner.
SOP compliance and Training. Conversion to Franchise Stores
- Executes Marketing/ promotional campaigns for the Franchise Partner.
- Training of Franchise partners for retailing systems and policies.
- Ensure SOP compliance for Lead generation, conversion
- Drive Retailing agenda – POS usage, customer feedback capture through retailing team at Franchise Partners.
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