Regional Franchise Manager
20 hours ago
Job Purpose
To develop and Implement Franchise Strategy
To Deliver superior Customer experience through Retailing interventions
KRA
Key Result Areas
Supporting Actions
Conversion to Franchise Stores.
- Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores.
- Develop and maintain list of potential Franchise partners.
Store set up & Upgrades.
- Coordinate with executing agency, Franchise Partners, Sales team for in-time / in –cost set up of Franchise stores.
- Execute Franchise Store Launch plan
- Ensure timely upgrades for the Franchise Stores.
Business Planning for the Franchise Partner
- Develop Joint Business Plan for the Franchise Partner with focus on route to profitability
- Prepares quarter-wise activity plan for the Franchise
- Coordinates with Central teams / Sales teams to ensure adherence to Business plan.
Support Delivery of All Marketing & VM Campaigns
- Monitors effectiveness of VM arrangement at stores and recommends changes.
- Executes Marketing/ promotional campaigns for the Franchise Partner.
SOP compliance and Training. Conversion to Franchise Stores
- Executes Marketing/ promotional campaigns for the Franchise Partner.
- Training of Franchise partners for retailing systems and policies.
- Ensure SOP compliance for Lead generation, conversion
- Drive Retailing agenda – POS usage, customer feedback capture through retailing team at Franchise Partners.
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