Area Franchise Manager Mumbai

5 days ago

Mumbai, Maharashtra, India Birla Opus Full time ₹ 5,00,000 - ₹ 15,00,000 per year

S. No.
Key Result Areas
Detailed Actions
Conversion to Franchisee Stores jointly with Sales team

  • Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners
  • Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier

Evaluating Retail Excellence Score (RES) and working on driving the same

  • Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc.,
  • Audit of Franchise retail excellence score on quarterly basis
  • Creating awareness and importance of RES among franchise

Support Delivery of All Marketing, VM Campaigns and focused product sales

  • Support sales of Focussed products via placement, display and promotion through colour consulting and painting services
  • Monitors effectiveness of VM arrangement at stores and recommends changes.
  • Executes Marketing/ promotional campaigns for the Franchise Partner

4

Plan Franchise Launch & coordinate Upgrade

  • Coordinate the store launch plan and monitor the launch / opening process for smooth operations

Monitor Business Performance of Franchise Stores.

  • Monitor new store performance with required handholding for first 6 months
  • Drive various measures/ plan to improve the underperforming stores
  • Drive sales of Focused Value-added Products / Services through Franchise Stores
  • Track ROI of Franchise Stores – through keeping a close watch on sales and cost implications

Relationship Management and Conflict Management with Franchise Partners

  • Building Relationship with Top Franchise Partners in the territory
  • Conflict Management within Franchise and non-Franchise stores
  • Coordination with sales team for quick resolution of conflict and escalated issues

7

Training

  • Training of Franchise Dealer staff on Company systems and processes
  • Train the staff on increasing conversions, upselling, cross selling and improving customer handling

Tally & EDC Installation & Adoption

  • Ensure all the stores get Tally installed after readiness and EDC machine also gets installed.
  • Consent form for EDC to be collected from all finalized stores during agreement signing.
  • Drive integration & Adoption for EDC & Tally across all stores

Paint Consultant

  • Hiring of PCs in a coordination with RD Zonal Associate hiring team
  • Drive productivity for PCs across all the stores ensure they are filing the required CRM data on time
  • Manage performance of PCs though regular follow ups and review

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