Demand Generation

20 hours ago

Mumbai, Maharashtra, India Fastr Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Demand Generation & Performance Marketing Specialist

Remote

Who We Are

At Fastr, our mission is to empower business teams to move at the speed of change, do more with less, and replace complexity with powerful capabilities to analyze, create, and deliver experiences that grow their business. Our SaaS platforms, Fastr Workspace and Fastr Optimize, gives digital marketing and merchandisers unmatched control over their digital storefront. Trusted by global enterprise brands, and backed by our expert design and development teams, we provide tailored solutions that enable enterprises to scale flexibly and efficiently.

The Opportunity

We're building a team of ambitious, collaborative, and customer-obsessed professionals who thrive on driving measurable results for global brands.

Key Responsibilities

  • Plan and execute multi-channel demand generation campaigns across paid social, paid search, email, webinars, events, and ABM programs — with a strong focus on driving measurable pipeline impact.
  • Manage and optimize paid media campaigns across platforms like LinkedIn, Google Ads, YouTube, and other relevant channels.
  • Own end-to-end webinar and virtual event coordination, including promotion, logistics, execution, and follow-up strategy.
  • Coordinate with internal stakeholders and external vendors for industry event participation and targeted outbound outreach campaigns.
  • Collaborate closely with content, product, and sales teams to ensure campaigns align with business goals, messaging, and timing.
  • Build and manage email nurture workflows and outbound campaigns to engage cold prospects and move leads through the funnel.
  • Track, analyze, and report on campaign performance using tools such as Google Analytics, HubSpot, LinkedIn Campaign Manager, and Salesforce to drive optimization for conversion and ROI.
  • Partner with Sales to improve lead scoring, quality, and hand-off processes for MQLs and outbound-sourced leads.
  • Activate third-party platforms like G2 and other review sites to amplify social proof and generate inbound leads.
  • Implement SEO best practices on campaign landing pages and content to increase discoverability and organic traffic.
  • Experiment with prospecting, enrichment, and outbound automation tools to expand reach and accelerate pipeline generation.

Preferred Qualifications

  • 2–5 years of experience in B2B demand generation, performance marketing, or growth marketing roles.
  • Strong understanding of the marketing funnel, customer journey, and campaign attribution.
  • Proficiency with tools including HubSpot, Google Ads/Analytics, LinkedIn Campaign Manager, and Salesforce.
  • Familiarity with sales intelligence and engagement tools, such as:
    • Currently using: LinkedIn Sales Navigator, Lusha, Lemlist
    • Experience with similar platforms is a plus: ZoomInfo, Apollo, Saleshandy, Klenty, Cognism, , , , LeadIQ, , 6sense, RocketReach, Clay, Unify
  • Experience with ABM platforms such as Terminus, Demandbase, or RollWorks is a plus.
  • Strong analytical skills — able to derive actionable insights from data and A/B testing.
  • Excellent communication and project management skills with a collaborative mindset.

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