Lead Generation Specialist

1 week ago

Remote, India LifeScanners Full time ₹ 3,00,000 - ₹ 5,00,000 per year

Job Title: Lead Generation Specialist

Company: DIGIPATH AI: LifeScanners HealthCare Pvt Ltd

Location: Remote

Role Overview

A Lead Generation Specialist helps businesses identify, connect, and engage with all types of leads—customers, vendors, partners, service providers, or collaborators. Along with generating qualified leads, they manage appointment scheduling to turn connections into meaningful interactions. This role blends research, communication, and technology to ensure high-quality, efficient, and result-oriented outcomes.

  • Graduate with 2–5 years of experience in lead generation, business development, or inside sales.
  • Skilled in CRM systems (Salesforce, HubSpot), scheduling tools (Calendly), and automation/analytics platforms.
  • Experienced in generating and qualifying leads across different categories (customers, vendors, partners, service providers).
  • Strong communication, negotiation, and follow-up skills.
  • Highly organized, data-driven, and able to manage multiple tasks efficiently.
  • Updated with AI-based lead generation practices and digital marketing trends.

Role Responsibilities:

  • Identify & Segment Leads: Research and segment target audiences by industry, geography, and decision-maker level using online tools, databases, and social media.
  • Lead Research & Prospecting: Utilize digital platforms, professional networks, and market insights to identify and qualify potential leads.
  • Appointment Scheduling & Management: Coordinate, confirm, and reschedule meetings, ensuring seamless calendar management.
  • Leverage Tools & Technology: Work with CRM systems, marketing automation tools, and AI-based applications to optimize lead and appointment data.
  • Develop Lead Gen Strategies: Execute inbound, outbound, and alliance-based strategies, using personalization for stronger engagement.
  • Outreach & Engagement: Communicate with leads via email, calls, social media, and chat tools to generate interest and secure appointments.
  • Data Verification & Accuracy: Validate and update lead information for accuracy and reliability.
  • Collaboration: Partner with sales, marketing, procurement, or operations teams to align lead-generation efforts with business goals.
  • Performance Tracking: Monitor metrics (lead-to-appointment ratio, conversion rate) and refine strategies using data insights.
  • Maintain Records: Keep CRM data, appointment logs, and interaction histories updated and organized.
  • Stay Updated: Adapt to new tools, AI innovations, and compliance rules (e.g., data privacy laws).

Required Qualifications & Skills:

  • Education: Graduate (any stream)
  • Experience: 2–5 years in lead generation, business development, or inside sales
  • Location: Remote
  • Skills: CRM (Salesforce/HubSpot), Calendly, Excel/SQL, Communication, Negotiation, Data Analysis, Hands on experience on effective lead generation tools
  • Industry Preference: Open (cross-industry role)

Job Type: Full-time

Pay: ₹300, ₹500,000.00 per year

Benefits:

  • Work from home

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