Lead Generation Specialist

3 days ago

Remote, India SERP Forge Full time ₹ 2,50,000 - ₹ 6,00,000 per year

SERP Forge is a growth-focused marketing agency that helps SaaS and digital-first businesses scale through SEO and performance marketing. We're looking for a Lead Generation Specialist who can take ownership of building a qualified sales pipeline using multiple channels - cold outreach, social media, paid ads, and more.

Key Responsibilities

  • Research and identify potential SaaS and B2B prospects across different industries.
  • Run cold email campaigns, LinkedIn outreach, and social selling to generate qualified leads.
  • Manage and optimize paid lead gen campaigns (LinkedIn Ads, Google Ads, etc.).
  • Build prospect lists using tools like LinkedIn Sales Navigator, Apollo, or similar platforms.
  • Nurture leads and hand overqualified opportunities to the sales team.
  • Experiment with new lead channels and keep up with evolving outreach trends.
  • Track, measure, and report on lead generation activities and performance.

What We're Looking For

  • 1–3 years of experience in lead generation or business development (B2B/SaaS background is a plus).
  • Strong knowledge of outreach tools, CRM, and automation platforms.
  • Experience running cold email, LinkedIn, and/or paid campaigns.
  • Understanding of lead qualification frameworks (e.g., BANT, MEDDIC).
  • Creative and persistent approach to opening new conversations.
  • Strong communication and written skills.

What We Offer

  • Opportunity to work directly on global SaaS lead generation campaigns.
  • Freedom to test and run creative lead gen experiments.
  • Access to modern sales and marketing tech stack.
  • A results-driven, learning-oriented culture.

Job Types: Full-time, Permanent

Pay: ₹250, ₹600,000.00 per year

Benefits:

  • Flexible schedule
  • Paid sick time
  • Paid time off
  • Work from home

Experience:

  • Lead generation: 1 year (Required)
  • B2B: 1 year (Required)
  • SaaS: 1 year (Required)

Work Location: Remote

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