BDM (ATL & BTL Sales)

Business Development Manager (ATL & BTL Sales Executive)

Experience: 3–8 Years

Locations: Ahmedabad | Pune | New Delhi

Department: Business Development & Sales

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About JK Events & Advertising:

Driven by Ideas, Powered by Results.

JK Events & Advertising is a leading 360° marketing and advertising agency offering complete brand communication solutions. With expertise across ATL (Above-the-Line), BTL (Below-the-Line), Transit Media, and Digital Marketing, we deliver creative, impactful, and result-oriented campaigns nationwide.

With a strong presence across 20+ states, our team of experts has executed powerful campaigns for industries such as FMCG, Banking, Automobiles, Retail, E-commerce, Petroleum, Healthcare, and Lifestyle. Our mission is to redefine brand experiences through innovation, creativity, and flawless execution — ensuring measurable results and long-term brand growth.

Website: Offices: Pune (HO) | Ahmedabad (Regional Office) | Rajkot | South Delhi | Lucknow

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About the Role

We are looking for high-performing Business Development Managers with strong experience in ATL, BTL, Media Sales & Brand Activations.

The ideal candidate will be responsible for bringing business, pitching 360° advertising solutions, and closing high-value revenue targets (₹60L–₹1Cr per month) across multiple categories.

This is an individual revenue-generating role requiring strong market understanding, client acquisition, and deal closure capability.

Key Responsibilities New Business Acquisition

• Identify and acquire new clients across corporate, retail, political, BFSI, FMCG, government & agency segments.
• Generate qualified leads and build a strong sales pipeline.
• Bring ATL, BTL, OOH, Digital & experiential project opportunities.

Sales & Revenue Targets

• Drive monthly revenue of ₹60 Lakhs – ₹1 Crore.
• Achieve and exceed quarterly and annual sales goals.
• Negotiate and close high-value deals independently.

Media & Campaign Pitching

• Pitch complete 360° advertising solutions:
• ATL: TV, Radio, Print, Cinema, Mass OOH/Hoardings
• BTL: Events, Roadshows, Activations, Mall Promotions, Exhibitions
• Transit: Bus Wraps, Metro Panels, Airport Media, LED Vans

Digital & Political Campaigns

• Prepare proposals, media plans, presentations & costing.

Client Relationship Management

• Build long-term relations with key decision-makers.
• Upsell/cross-sell services across multiple categories.
• Handle client queries with quick turnarounds.

Market Intelligence

• Track competitor activities, category trends & pricing.
• Suggest new opportunities and growth strategies.

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Candidate Profile

• 3–8 years experience in ATL/BTL/OOH/Media/Advertising sales.
• Strong network with corporate clients & agencies.
• Excellent communication, negotiation & presentation skills.
• Self-driven, target-oriented & proactive performer.
• Ability to handle multiple categories and high-pressure targets.
• Experience in event sales, media buying, or brand activations preferred.

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What We Offer

• High-growth opportunity in a fast-scaling advertising & events agency.
• Attractive salary + high-performance incentives.
• Opportunity to work with national & regional brands.
• Freedom to explore categories & create business opportunities.
• Support from creative, operations & media planning teams.

Work Locations

Ahmedabad – Gujarat

Pune – Maharashtra

New Delhi – NCR

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid time off

Work Location: In person