Bdm (Atl & Btl Sales)
1 week ago
**Business Development Manager (ATL & BTL Sales Executive)**
**Experience**: 3-8 Years
**Locations**: Ahmedabad | Pune | New Delhi
**Department**: Business Development & Sales
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**About JK Events & Advertising**:
Driven by Ideas, Powered by Results.
JK Events & Advertising is a leading 360° marketing and advertising agency offering complete brand communication solutions. With expertise across ATL (Above-the-Line), BTL (Below-the-Line), Transit Media, and Digital Marketing, we deliver creative, impactful, and result-oriented campaigns nationwide.
With a strong presence across 20+ states, our team of experts has executed powerful campaigns for industries such as FMCG, Banking, Automobiles, Retail, E-commerce, Petroleum, Healthcare, and Lifestyle. Our mission is to redefine brand experiences through innovation, creativity, and flawless execution — ensuring measurable results and long-term brand growth.
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**About the Role**
We are looking for **high-performing Business Development Managers** with strong experience in **ATL, BTL, Media Sales & Brand Activations**.
This is an individual revenue-generating role requiring strong market understanding, client acquisition, and deal closure capability.
**Key Responsibilities New Business Acquisition**
- Identify and acquire new clients across corporate, retail, political, BFSI, FMCG, government & agency segments.
- Generate qualified leads and build a strong sales pipeline.
- Bring ATL, BTL, OOH, Digital & experiential project opportunities.
**Sales & Revenue Targets**
- Drive monthly revenue of **₹60 Lakhs - ₹1 Crore**.
- Achieve and exceed quarterly and annual sales goals.
- Negotiate and close high-value deals independently.
**Media & Campaign Pitching**
- Pitch complete 360° advertising solutions:
- **ATL**: TV, Radio, Print, Cinema, Mass OOH/Hoardings
- **BTL**: Events, Roadshows, Activations, Mall Promotions, Exhibitions
- **Transit**: Bus Wraps, Metro Panels, Airport Media, LED Vans
**Digital & Political Campaigns**
- Prepare proposals, media plans, presentations & costing.
**Client Relationship Management**
- Build long-term relations with key decision-makers.
- Upsell/cross-sell services across multiple categories.
- Handle client queries with quick turnarounds.
**Market Intelligence**
- Track competitor activities, category trends & pricing.
- Suggest new opportunities and growth strategies.
- __________________
- **3-8 years experience** in ATL/BTL/OOH/Media/Advertising sales.
- Strong network with corporate clients & agencies.
- Excellent communication, negotiation & presentation skills.
- Self-driven, target-oriented & proactive performer.
- Ability to handle multiple categories and high-pressure targets.
- Experience in event sales, media buying, or brand activations preferred.
- __________________
**What We Offer**
- High-growth opportunity in a fast-scaling advertising & events agency.
- Attractive salary + high-performance incentives.
- Opportunity to work with national & regional brands.
- Freedom to explore categories & create business opportunities.
- Support from creative, operations & media planning teams.
**Work Locations**
**Ahmedabad - Gujarat**
**Pune - Maharashtra**
**New Delhi - NCR**
**Job Types**: Full-time, Permanent
Pay: ₹30,000.00 - ₹40,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid time off
Work Location: In person
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