Regional Manager
1 week ago
Key Responsibilities:
Sales & Business Performance
- Lead and supervise a team of 4 to 5 Business Managers to achieve monthly and quarterly sales targets.
- Drive and maintain desired PCPM levels across the team to ensure consistent performance.
- Plan and execute stockist-wise primary and secondary sales strategies to meet business objectives.
- Monitor and analyze business performance, identifying gaps and implementing corrective actions.
Market Execution
- Implement company promotional strategies effectively to maximize prescription generation and brand visibility.
- Ensure efficient distribution through robust stockist management, ensuring adequate inventory, payment discipline, and order flow.
- Keep track of competitor activities and market trends to provide timely feedback and insights.
- Conduct OPD campaigns and other field activities as per marketing plan.
Team Leadership & Development
- Coach, mentor, and motivate team members to enhance productivity and field effectiveness.
- Conduct field joint working with Business Managers to ensure strategy execution and customer engagement.
- Manage vacant territories effectively and ensure business continuity.
- Oversee induction and onboarding of new team members to ensure smooth integration and early productivity.
Customer & Channel Management
- Build and maintain strong professional relationships with key doctors (KOLs), chemists, distributors, and channel partners.
- Ensure adherence to company policies regarding doctor coverage, call averages, and compliance standards.
- Strengthen partnerships with stockists and retailers to ensure superior market coverage and service levels.
Internal & External Interfaces
Internal: Sales, Marketing
External: Key Opinion Leaders (KOLs), Doctors, Chemists, Stockists
Required Qualifications
- Graduate in Pharmacy, Science, or Commerce (B.Pharm, B.Sc or B.Com)
- MBA in Marketing preferred
Experience
- 12 years of relevant pharmaceutical sales experience, including at least 2-3 years in a leadership or managerial role.
- Experience in leading business teams and managing key customer relationships in respective therapy areas.
Key Skills & Competencies
- Strong leadership and people management skills
- Excellent understanding of pharmaceutical business processes
- In-depth knowledge of therapy areas and KOL engagement
- Strategic thinking and decision-making ability
- Team building and performance orientation
- Strong communication and interpersonal skills
- Ability to manage complexities and drive execution excellence
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