Head of Marketing
1 week ago
Responsibilities
- Identify emerging consumer trends, behavioral shifts, and category insights to drive innovation.
- Create strategic briefs for new product development based on consumer insights and market opportunities.
- Collaborate closely with the Design and Development teams to ensure product upgrades and innovations align with market needs and brand vision.
- Drive content strategy across digital, social, and offline channels to build brand equity and storytelling consistency.
- Build and scale influencer partnerships to amplify brand credibility and reach.
- Build and integrate online and offline marketing efforts performance marketing, content, experiential retail, PR, partnerships, and more.
Requirement
- Min. 8 years of experience in Brand Strategy, Product Marketing, or NPD.
- Strong understanding of consumer behavior, market research, and design thinking.
- Proven experience in driving successful new product launches and category innovations.
- Excellent communication, leadership, and cross-functional collaboration skills
- Have worked with new-age D2C or consumer brands
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