Head of Sales Marketing

2 days ago

Pune, Maharashtra, India Tomi and Furee Full time

Job Title: Head of Sales & Marketing – Pet Services

Location:
Kharadi, Pune

Department:
Sales & Marketing

About Tomi & Furee

Tomi & Furee is a one-stop ecosystem for pet parents — offering pet, pet healthcare, grooming, training, nutrition, and other lifestyle services

We are now looking for a Head of Sales & Marketing who is passionate about animals, understands the pet industry, and can drive growth across our pet services and verticals.

Role Overview

The Head of Sales & Marketing will lead all sales, partnerships, and marketing initiatives across pet-related products and services. The role requires a leader who can blend strategic vision with hands-on execution, build strong partnerships in the pet ecosystem, and grow Tomi & Furee into the most trusted pet brand in the country.

Key Responsibilities

Sales & Business Growth

  • Develop and execute a sales strategy for all Tomi & Furee pet services (grooming, vet care, training, wellness packages, etc.).
  • Identify and onboard B2B and B2C partners — including pet clinics, hospitals, pet stores, breeders, trainers, and pet boarding facilities.
  • Drive customer acquisition through community-based, referral, and digital channels.
  • Set and achieve monthly, quarterly, and annual sales targets.
  • Monitor performance metrics and implement improvement strategies to boost revenue and retention.

Marketing & Brand Leadership

  • Build a strong brand identity that resonates with pet parents.
  • Create and lead integrated marketing campaigns — digital, social, influencer, event-based, and offline activations.
  • Partner with pet influencers, veterinarians, and pet events to grow brand visibility.
  • Develop content and engagement strategies that foster trust and education among pet owners.
  • Align marketing activities with sales goals to ensure effective lead conversion.

Partnerships & Ecosystem Development

  • Forge partnerships with veterinary clinics, pet shops, agents, corporates, and NGOs.
  • Collaborate with product and operations teams to develop custom service offerings for different customer segments.
  • Explore cross-selling opportunities within Tomi & Furee's ecosystem.

Qualifications & Experience

  • 8–12 years of experience in Sales, Marketing, or Business Development, with at least 3–5 years in the pet industry (pet services, pet food, pet healthcare )
  • Proven success in building and leading sales teams and achieving growth targets.
  • Strong understanding of pet parent behavior, community marketing, and brand building.
  • Experience managing both online and offline channels.
  • Excellent communication, negotiation, and leadership skills.
  • Passion for pets is a must — ideally a pet parent or animal lover.
  • MBA or equivalent degree in Marketing, Business, or related field preferred.

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