Digital Marketing Manager

6 hours ago

Pune, Maharashtra, India Sellability Sales & Marketing Solutions Full time

Key Responsibilities:

  • Creating and executing business calendar across territories for continuous exchange with key stakeholders (Sales + Channel + Influence groups + Customers) in key micro markets. Outreach through innovative tools communication + events, Developing an on-going communication with stakeholders
  • Lead, train, and manage a team of Presales Executives/Telecallers.
  • Monitor team performance and provide regular feedback and coaching.
  • Lead, train, and manage a team of Presales Executives/Telecallers.
  • Monitor team performance and provide regular feedback and coaching.
  • Assist in the formulation of strategies to build a lasting digital connection
  • Plan and monitor the ongoing company presence on social media (LinkedIn, Instagram, Youtube, Whastapp, Twitter, Facebook, etc.)
  • Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update the website
  • Collaborate with designers to improve user experience, Work as a part of the core Growth Team
  • Take ownership of all paid marketing initiatives across various platforms.
  • Lead the day-to-day relationship with platforms like Google, Facebook and others.
  • Regularly identify and act on growth and optimization opportunities in all campaigns.
  • Be the custodian of KPIs like Online Sales Revenue, RoAS, Campaign Quality Scores etc.
  • Ensure proper data tracking by monitoring Google Analytics and resolving any setup gaps.
  • Maintain product feed hygiene across platforms like Google Merchant Center and others.
  • Lead and manage Digital marketing team including responsibilities of setting and achieving team objectives, project management, and professional development of talent.
  • Plan, develop, and manage client projects across full suite of digital marketing services (e.g., paid advertising, social media management etc.)
  • Assess and manage towards project schedule, scope, and budget, Brainstorm innovative marketing strategies for existing and prospective clients
  • Assist in creating social media content short videos, reels, behind-the-scenes shoots.
  • Track execution timelines for marketing activities across projects.

Coordinate with digital agencies for day-to-day execution of campaigns.

Required Skills & Attributes:

  • Basic understanding of marketing activations and campaign execution.
  • Creative inclination with comfort in reel-making, video editing, or digital tools.
  • Strong organizational skills with attention to detail.
  • Ability to multitask and work under tight deadlines.
  • Team player with a go-getter attitude.

Qualification:

  • Graduate / Post Graduate in Marketing, Mass Communication, or related fields.
  • 4-9 years of experience in digital marketing (real estate preferred but not mandatory)Role & responsibilities

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