Digital Marketing Team Lead

Company Description

Digital Tokri is a digital marketing agency dedicated to transforming traditional businesses into digital successes. By leveraging internet marketing channels and cutting-edge strategies, the agency enables clients to achieve business growth while optimizing costs. With a focus on results-driven solutions, Digital Tokri supports its clients in navigating the digital landscape effectively.

Location:

Role Description

This is a full-time, on-site role based in Pune (Wakad) for a Digital Marketing Team Lead (SEM + SMM). The role involves managing and leading a team to execute effective Search Engine Marketing (SEM) and Social Media Marketing (SMM) strategies.

We are looking for an experienced and performance-driven
Digital Marketing Manager

with expertise in both
Search Engine Marketing (SEM)

and
Social Media Marketing (SMM)

. The ideal candidate will have strong hands-on experience in managing paid campaigns, building high-impact social media strategies, optimizing performance metrics, and driving measurable business results.

As a key member of our marketing team, you will be responsible for planning, executing, and optimizing multi-channel digital campaigns across
Google Ads, Meta Ads, LinkedIn, and major social media platforms

. You will work cross-functionally with SEO, content, design, development, and client servicing teams to ensure cohesive brand messaging and seamless campaign execution.

SEM Strategy, Execution, Optimization & Social Media Marketing & Management

• Develop, implement, and manage 
  end-to-end SEM strategies
   across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Optimize campaigns continuously to enhance 
  CTR, CPC, CPA, ROAS, Quality Score
  , and conversion rates.
• Perform strategic bid and budget management to achieve campaign goals efficiently.
• Execute 
  A/B tests
   for ads, landing pages, and audiences to refine targeting and improve results.
• Track and analyze performance using 
  Google Analytics, Google Tag Manager
   and platform dashboards.
• Develop and execute a data-driven 
  social media strategy
   based on competitive research, trends, and audience insights.
• Plan and manage social media campaigns for domestic and international audiences across 
  Facebook, Instagram, LinkedIn, Twitter
  , and emerging channels.
• Oversee content posting, scheduling, engagement, and community management aligned with brand tone and guidelines.
• Use analytics tools to track reach, engagement, sentiment, follower growth, and campaign performance to generate actionable insights.

Qualifications & Skills

• 3–5 years

of combined experience in SEM, SMM, and performance marketing.
- Proven track record of running high-performing paid campaigns and social media strategies.
- The ideal candidate will possess strong
leadership and people management skills
, with the ability to motivate, guide, and develop team members.
- Strong problem-solving and decision-making abilities, able to address issues promptly and efficiently.

Technical Skills

• Expertise in
  Google Ads, Meta Ads Manager, LinkedIn Ads

, Google Analytics, Tag Manager, Search Console.
- Experience with SEM tools like
SEMrush, Ahrefs

, and social analytics or listening tools.
- Strong understanding of campaign KPIs, attribution, and performance optimization.

Analytical & Strategic Skills

• Data-driven mindset with the ability to interpret complex datasets and extract insights.
• Experience with A/B testing, funnel optimization, and ROI-driven strategy building.
• Strong budgeting and media planning skills.
• Strong leadership skill compelling ad copies and engaging social content.
• Excellent presentation, reporting, and communication skills.
• Ability to lead & collaborate with creative teams and guide design requirements.
• The role also requires strong
  interpersonal and conflict-resolution skills
  to maintain a positive and productive work environment.

Compensation & Benefits

• Comprehensive medical insurance
• Budget- 5LPA-6LPA
• 5 days working (Monday to Friday)
• sick leave, paid leaves and company-observed holidays
• Opportunity to work with one of the finest Digital Marketing team.

Work Type

Work-from-Office

(This position is fully on-site; remote work is not available. Please apply only if you are comfortable working from the office only).